This dataset contains information about various professional ice hockey players, detailing their endorsements and sponsorships with brands for specific products along with contract values and duration. It focuses on the financial agreements between players and brands, providing insights into the commercial relationships in the world of sports.
| Player Name | Team | Brand | Product | Endorsement Type | Contract Value (USD) | Start Year | End Year |
|---|---|---|---|---|---|---|---|
| Wayne Gretzky | Los Angeles Kings | Nike | Skates | Sponsorship | 1000000 | 1991 | 1999 |
| Sidney Crosby | Pittsburgh Penguins | Reebok | Hockey Stick | Sponsorship | 5000000 | 2008 | 2023 |
| Alexander Ovechkin | Washington Capitals | Adidas | Apparel | Sponsorship | 4000000 | 2010 | 2023 |
| Connor McDavid | Edmonton Oilers | Under Armour | Shoes | Sponsorship | 8000000 | 2017 | 2023 |
| Auston Matthews | Toronto Maple Leafs | Bauer | Hockey Gear | Sponsorship | 3000000 | 2019 | 2023 |
| Patrick Kane | Chicago Blackhawks | Gatorade | Drink | Sponsorship | 1500000 | 2016 | 2023 |
| Steven Stamkos | Tampa Bay Lightning | EA Sports | Video Game | Endorsement | 2000000 | 2017 | 2023 |
| Marc-Andre Fleury | Vegas Golden Knights | Vaughn | Goaltending Gear | Sponsorship | 600000 | 2018 | 2023 |
| Henrik Lundqvist | New York Rangers | Citi | Financial Services | Sponsorship | 1000000 | 2014 | 2021 |
| Jaromir Jagr | Various | Czech Beer | Beverage | Endorsement | 500000 | 2013 | 2019 |
| Evgeni Malkin | Pittsburgh Penguins | CCM | Hockey Stick | Sponsorship | 3500000 | 2015 | 2023 |
| Nathan MacKinnon | Colorado Avalanche | Tim Hortons | Coffee | Endorsement | 4000000 | 2018 | 2023 |
| John Tavares | Toronto Maple Leafs | TCL | Electronics | Sponsorship | 2500000 | 2019 | 2023 |
| Tyler Seguin | Dallas Stars | Beats by Dre | Headphones | Sponsorship | 3000000 | 2016 | 2023 |
| Ryan Getzlaf | Anaheim Ducks | Honda | Automobile | Sponsorship | 2000000 | 2013 | 2020 |
| Anze Kopitar | Los Angeles Kings | Blu-ray | Entertainment | Endorsement | 500000 | 2015 | 2023 |
| Patrice Bergeron | Boston Bruins | Bauer | Skates | Sponsorship | 4000000 | 2017 | 2023 |
| Marc Giordano | Seattle Kraken | Monster Energy | Drink | Sponsorship | 300000 | 2021 | 2023 |
| Mike Bossy | New York Islanders | Cogswell | Personal Training | Endorsement | 750000 | 2010 | 2015 |
| Alex Ovechkin | Washington Capitals | Tissot | Watch | Sponsorship | 500000 | 2017 | 2023 |
| Zdeno Chara | Boston Bruins | HockeyMonkey | Gear Retailer | Endorsement | 400000 | 2011 | 2019 |
| Joe Thornton | Florida Panthers | Kraft | Food Products | Sponsorship | 750000 | 2012 | 2021 |
| Henrik Sedin | Vancouver Canucks | Coca-Cola | Beverage | Sponsorship | 1000000 | 2011 | 2018 |
| Daniel Sedin | Vancouver Canucks | Nike | Apparel | Endorsement | 800000 | 2011 | 2018 |
| Ben Bishop | Dallas Stars | Reebok | Goalie Pads | Sponsorship | 600000 | 2015 | 2022 |
| David Pastrnak | Boston Bruins | Puma | Apparel | Endorsement | 3000000 | 2019 | 2023 |
| Dougie Hamilton | New Jersey Devils | Adidas | Hockey Equipment | Sponsorship | 2000000 | 2020 | 2023 |
| Mark Scheifele | Winnipeg Jets | Canadian Tire | Retail | Sponsorship | 500000 | 2018 | 2023 |
| Carey Price | Montreal Canadiens | Vans | Footwear | Endorsement | 1000000 | 2015 | 2021 |
| Blake Wheeler | Winnipeg Jets | Fidelity | Investment Services | Sponsorship | 500000 | 2019 | 2023 |
| Seth Jones | Chicago Blackhawks | Kraft | Snack Foods | Sponsorship | 700000 | 2021 | 2023 |
| Jonathan Toews | Chicago Blackhawks | Hewlett Packard | Technology | Endorsement | 1500000 | 2016 | 2021 |
| Victor Hedman | Tampa Bay Lightning | Pony | Footwear | Sponsorship | 300000 | 2017 | 2023 |
| David Krejci | Boston Bruins | Toshiba | Electronics | Endorsement | 500000 | 2018 | 2023 |
| Gabriel Landeskog | Colorado Avalanche | Pioneer | Audio Equipment | Sponsorship | 2500000 | 2020 | 2023 |
| Evgeni Malkin | Pittsburgh Penguins | Gatorade | Drink | Sponsorship | 2000000 | 2018 | 2023 |
| Rasmus Dahlin | Buffalo Sabres | Nike | Apparel | Sponsorship | 1500000 | 2020 | 2023 |
| Chris Kreider | New York Rangers | Gillette | Shaving Products | Endorsement | 1000000 | 2019 | 2023 |
| Kris Letang | Pittsburgh Penguins | Air Canada | Airline Services | Sponsorship | 800000 | 2015 | 2022 |
| Isabelle Charest | Canada National Team | Toyota | Automobile | Endorsement | 400000 | 2019 | 2023 |
| Paul Byron | Montreal Canadiens | Rogers | Telecommunications | Sponsorship | 360000 | 2014 | 2022 |
| Wayne Gretzky | Various | Gretzky Estate | Merchandise | Endorsement | 2000000 | 2019 | 2023 |
| T.J. Oshie | Washington Capitals | NHL 21 | Video Game | Sponsorship | 700000 | 2020 | 2023 |
| Roman Josi | Nashville Predators | Apple | Technology | Endorsement | 1500000 | 2022 | 2023 |
| Marc-Andre Fleury | Chicago Blackhawks | Spalding | Training Equipment | Sponsorship | 500000 | 2021 | 2023 |
| Seth Jones | Chicago Blackhawks | Dicks Sporting Goods | Retail | Sponsorship | 750000 | 2021 | 2023 |
| Jakub Voracek | Columbus Blue Jackets | Kraft | Food | Endorsement | 600000 | 2017 | 2023 |
| Nikita Kucherov | Tampa Bay Lightning | Lululemon | Athletic Wear | Sponsorship | 2000000 | 2021 | 2023 |
| Oliver Ekman-Larsson | Vancouver Canucks | Xterra | Sports Gear | Endorsement | 300000 | 2019 | 2023 |
| Chris Letang | Pittsburgh Penguins | Budweiser | Beer | Sponsorship | 900000 | 2018 | 2023 |
| Mathew Barzal | New York Islanders | Samsung | Electronics | Endorsement | 800000 | 2022 | 2023 |
| Quinn Hughes | Vancouver Canucks | Zara | Clothing | Sponsorship | 500000 | 2021 | 2023 |
| Taylor Hall | Boston Bruins | Cleansers | Personal Care | Endorsement | 650000 | 2020 | 2023 |
| Zach Hyman | Edmonton Oilers | Walmart | Retail | Sponsorship | 600000 | 2021 | 2023 |
| Jaden Schwartz | Seattle Kraken | Nestle | Food Products | Endorsement | 300000 | 2020 | 2023 |
| Jordan Binnington | St. Louis Blues | Pepsi | Beverage | Sponsorship | 600000 | 2019 | 2023 |
| Barclay Goodrow | New York Rangers | Sierra Nevada | Beer | Endorsement | 500000 | 2021 | 2023 |
| Cam Talbot | Ottawa Senators | Timberland | Footwear | Sponsorship | 300000 | 2021 | 2023 |
| Brayden Point | Tampa Bay Lightning | Skittles | Candy | Sponsorship | 400000 | 2021 | 2023 |
| James van Riemsdyk | Philadelphia Flyers | Subway | Sandwich Chain | Endorsement | 700000 | 2018 | 2023 |
| Evander Kane | Edmonton Oilers | Xfinity | Internet Service | Sponsorship | 550000 | 2021 | 2023 |
| Tomas Tatar | New Jersey Devils | Skillz | Gaming | Endorsement | 300000 | 2021 | 2023 |
| Brandon Tanev | Pittsburgh Penguins | Root Beer | Beverage | Sponsorship | 400000 | 2020 | 2023 |
| Ryan O'Reilly | St. Louis Blues | GNC | Nutrition | Endorsement | 600000 | 2019 | 2023 |
| Filip Forsberg | Nashville Predators | Coca-Cola | Beverage | Sponsorship | 500000 | 2021 | 2023 |
| Jakub Vrana | Detroit Red Wings | Under Armour | Sportswear | Sponsorship | 650000 | 2021 | 2023 |
| Carter Hart | Philadelphia Flyers | Nestlé | Food Products | Endorsement | 400000 | 2021 | 2023 |
| Jussi Jokinen | Various | Tenova | Gaming | Endorsement | 200000 | 2013 | 2018 |
| Patrik Laine | Columbus Blue Jackets | Warrior | Hockey Equipment | Sponsorship | 800000 | 2019 | 2023 |
| Tyler Toffoli | Montreal Canadiens | Kia | Automobile | Sponsorship | 500000 | 2021 | 2023 |
| Keith Yandle | Florida Panthers | Columbia | Outdoor Gear | Endorsement | 400000 | 2017 | 2023 |
| Kirby Dach | Chicago Blackhawks | GoPro | Cameras | Sponsorship | 250000 | 2021 | 2023 |
| Riley Tufte | Dallas Stars | Starbucks | Coffee | Endorsement | 200000 | 2021 | 2023 |
| Max Pacioretty | Vegas Golden Knights | Intel | Technology | Sponsorship | 300000 | 2020 | 2023 |
| Kevin Fiala | Los Angeles Kings | Adidas | Footwear | Endorsement | 500000 | 2022 | 2023 |
| Mika Zibanejad | New York Rangers | Bud Light | Beer | Sponsorship | 400000 | 2021 | 2023 |
| Anthony Duclair | Florida Panthers | Red Bull | Energy Drink | Endorsement | 350000 | 2020 | 2023 |
| Sam Reinhart | Florida Panthers | Reebok | Hockey Gear | Sponsorship | 300000 | 2020 | 2023 |
| Andrew Ladd | New York Islanders | Campbell's | Soup | Endorsement | 400000 | 2019 | 2023 |
| Colton Parayko | St. Louis Blues | AT&T | Telecommunication | Sponsorship | 600000 | 2021 | 2023 |
| Nico Hischier | New Jersey Devils | Nike | Athletic Apparel | Endorsement | 500000 | 2020 | 2023 |
| Mark Stone | Vegas Golden Knights | EA Sports | Video Games | Sponsorship | 800000 | 2021 | 2023 |
| Casey Mittelstadt | Buffalo Sabres | Amway | Health Products | Endorsement | 300000 | 2021 | 2023 |
| Adam Fox | New York Rangers | Razer | Gaming Gear | Sponsorship | 400000 | 2021 | 2023 |
| John Carlson | Washington Capitals | Adidas | Hockey Gear | Endorsement | 600000 | 2020 | 2023 |
| Oliver Wahlstrom | New York Islanders | Monster | Energy Drinks | Sponsorship | 250000 | 2021 | 2023 |
| Vladimir Tarasenko | St. Louis Blues | Pepsi | Beverage | Endorsement | 700000 | 2019 | 2023 |
| Lucas Raymond | Detroit Red Wings | Under Armour | Athletic Wear | Sponsorship | 400000 | 2021 | 2023 |
| Rasmus Ristolainen | Philadelphia Flyers | Travelocity | Travel Services | Endorsement | 200000 | 2021 | 2023 |
| Viktor Arvidsson | Los Angeles Kings | M&Ms | Candy | Sponsorship | 300000 | 2021 | 2023 |
| Dylan Larkin | Detroit Red Wings | New Balance | Shoes | Endorsement | 600000 | 2020 | 2023 |
| Seth Jones | Chicago Blackhawks | SayItWithStickers | Merchandise | Sponsorship | 500000 | 2021 | 2023 |
| Jack Eichel | Vegas Golden Knights | Ice Breakers | Candy | Endorsement | 700000 | 2020 | 2023 |
| Alex Killorn | Tampa Bay Lightning | Verizon | Telecom | Sponsorship | 500000 | 2021 | 2023 |
| Jesse Puljujärvi | Carolina Hurricanes | Lays | Chips | Endorsement | 200000 | 2021 | 2023 |
| Chris Tierney | Ottawa Senators | Scotiabank | Banking | Sponsorship | 300000 | 2021 | 2023 |
| Adrian Kempe | Los Angeles Kings | Nestlé | Food Products | Endorsement | 400000 | 2021 | 2023 |
| Jakub Voracek | Columbus Blue Jackets | Cinch | Apparel | Sponsorship | 300000 | 2021 | 2023 |
| Frederik Andersen | Carolina Hurricanes | True | Hockey Equipment | Endorsement | 600000 | 2020 | 2023 |
| Teuvo Teravainen | Carolina Hurricanes | Orbit | Gum | Sponsorship | 250000 | 2021 | 2023 |
| Anze Kopitar | Los Angeles Kings | Baskin-Robbins | Ice Cream | Endorsement | 450000 | 2020 | 2023 |
| Kris Letang | Pittsburgh Penguins | Dunkin' Donuts | Coffee Chain | Sponsorship | 300000 | 2021 | 2023 |
| Brayden Schenn | St. Louis Blues | Scotiabank | Banking Services | Endorsement | 400000 | 2021 | 2023 |
| Travis Konecny | Philadelphia Flyers | Frito-Lay | Snacks | Sponsorship | 250000 | 2021 | 2023 |
| Mathieu Perreault | Winnipeg Jets | Shaw | Telecom | Endorsement | 200000 | 2020 | 2023 |
| Jack Campbell | Toronto Maple Leafs | Cascades | Tissue Paper | Sponsorship | 600000 | 2021 | 2023 |
| Joe Pavelski | Dallas Stars | Comcast | Internet Service | Endorsement | 700000 | 2020 | 2023 |
| Craig Smith | Boston Bruins | Dr Pepper | Soda | Sponsorship | 500000 | 2021 | 2023 |
| Nick Suzuki | Montreal Canadiens | Best Buy | Electronics | Endorsement | 300000 | 2021 | 2023 |
| Jared Spurgeon | Minnesota Wild | Jack Links | Jerky | Sponsorship | 600000 | 2021 | 2023 |
| Jason Zucker | Pittsburgh Penguins | Sierra Mist | Soda | Endorsement | 300000 | 2021 | 2023 |
| Michael Bunting | Toronto Maple Leafs | Champion | Apparel | Sponsorship | 700000 | 2021 | 2023 |
| Roope Hintz | Dallas Stars | Dairyland | Dairy Products | Endorsement | 400000 | 2021 | 2023 |
| Jordan Greenway | Minnesota Wild | Buffalo Wild Wings | Restaurant | Sponsorship | 500000 | 2021 | 2023 |
| Josh Anderson | Montreal Canadiens | Chick-fil-A | Fast Food | Endorsement | 250000 | 2021 | 2023 |
| Matt Duchene | Nashville Predators | Reese's | Candy | Sponsorship | 300000 | 2021 | 2023 |
| Carter Verhaeghe | Florida Panthers | Cuban Coffee | Beverage | Endorsement | 200000 | 2021 | 2023 |
| Freddie Andersen | Carolina Hurricanes | Old Spice | Personal Care | Sponsorship | 600000 | 2021 | 2023 |
| Alec Regula | Chicago Blackhawks | Best Buy | Electronics | Endorsement | 200000 | 2021 | 2023 |
| Logan Couture | San Jose Sharks | RUBY | Restaurant | Sponsorship | 400000 | 2021 | 2023 |
| Kirill Kaprizov | Minnesota Wild | Catherine's Collections | Fashion | Endorsement | 800000 | 2021 | 2023 |
| Martin Necas | Carolina Hurricanes | Budweiser | Beer | Sponsorship | 300000 | 2021 | 2023 |
| Matt Barzal | New York Islanders | Coca-Cola | Beverage | Endorsement | 700000 | 2021 | 2023 |
| Brian Elliott | Tampa Bay Lightning | Rockets | Energy Drinks | Sponsorship | 150000 | 2021 | 2023 |
| William Nylander | Toronto Maple Leafs | Snickers | Candy | Endorsement | 600000 | 2021 | 2023 |
| Victor Hedman | Tampa Bay Lightning | Chick-fil-A | Fast Food | Sponsorship | 500000 | 2021 | 2023 |
| Mikko Rantanen | Colorado Avalanche | Coca-Cola | Beverage | Endorsement | 600000 | 2021 | 2023 |
| Jonathan Huberdeau | Florida Panthers | McDonald's | Fast Food | Sponsorship | 300000 | 2021 | 2023 |
| Jamie Benn | Dallas Stars | Pepsi | Soft Drink | Endorsement | 450000 | 2021 | 2023 |
| Zach Bogosian | Tampa Bay Lightning | Crown Royal | Whiskey | Sponsorship | 500000 | 2021 | 2023 |
| Alex DeBrincat | Ottawa Senators | Monster Energy | Beverage | Endorsement | 200000 | 2021 | 2023 |
| Jordan Staal | Carolina Hurricanes | Panera Bread | Restaurant | Sponsorship | 300000 | 2021 | 2023 |
| Nikolaj Ehlers | Winnipeg Jets | Coca-Cola | Beverage | Endorsement | 150000 | 2021 | 2023 |
| Travis Sanheim | Philadelphia Flyers | Frito-Lay | Snacks | Sponsorship | 200000 | 2021 | 2023 |
| Alex Iafallo | Los Angeles Kings | EA Sports | Video Game | Endorsement | 160000 | 2021 | 2023 |
| Mikhail Sergachev | Tampa Bay Lightning | Taco Bell | Fast Food | Sponsorship | 200000 | 2021 | 2023 |
| Dylan Strome | Chicago Blackhawks | Subway | Sandwich Chain | Endorsement | 350000 | 2023 | 2023 |
| Ryan Pulock | New York Islanders | Coffee Bean | Beverage | Sponsorship | 400000 | 2021 | 2023 |
| Nikita Zadorov | Calgary Flames | Bulldog Skates | Hockey Gear | Endorsement | 150000 | 2021 | 2023 |
| Samuel Montembeault | Florida Panthers | HBO Max | Streaming Service | Sponsorship | 250000 | 2021 | 2023 |
| Jesse Puljujarvi | Edmonton Oilers | Ben & Jerry's | Ice Cream | Endorsement | 300000 | 2021 | 2023 |
| Valeri Nichushkin | Colorado Avalanche | Domino's | Pizza | Sponsorship | 250000 | 2021 | 2023 |
| Oliver Ekman-Larsson | Vancouver Canucks | BMO | Banking | Endorsement | 600000 | 2021 | 2023 |
| Kyle Connor | Winnipeg Jets | Nike | Sportswear | Sponsorship | 500000 | 2021 | 2023 |
| Conor Garland | Vancouver Canucks | Reese's | Candy | Endorsement | 400000 | 2021 | 2023 |
| Drew Doughty | Los Angeles Kings | Adams | Home Goods | Sponsorship | 200000 | 2021 | 2023 |
| Radko Gudas | Florida Panthers | Hooters | Restaurant | Endorsement | 350000 | 2021 | 2023 |