Player Name |
Team |
Brand |
Product |
Endorsement Type |
Contract Value (USD) |
Start Year |
End Year |
Wayne Gretzky |
Los Angeles Kings |
Nike |
Skates |
Sponsorship |
1000000 |
1991 |
1999 |
Sidney Crosby |
Pittsburgh Penguins |
Reebok |
Hockey Stick |
Sponsorship |
5000000 |
2008 |
2023 |
Alexander Ovechkin |
Washington Capitals |
Adidas |
Apparel |
Sponsorship |
4000000 |
2010 |
2023 |
Connor McDavid |
Edmonton Oilers |
Under Armour |
Shoes |
Sponsorship |
8000000 |
2017 |
2023 |
Auston Matthews |
Toronto Maple Leafs |
Bauer |
Hockey Gear |
Sponsorship |
3000000 |
2019 |
2023 |
Patrick Kane |
Chicago Blackhawks |
Gatorade |
Drink |
Sponsorship |
1500000 |
2016 |
2023 |
Steven Stamkos |
Tampa Bay Lightning |
EA Sports |
Video Game |
Endorsement |
2000000 |
2017 |
2023 |
Marc-Andre Fleury |
Vegas Golden Knights |
Vaughn |
Goaltending Gear |
Sponsorship |
600000 |
2018 |
2023 |
Henrik Lundqvist |
New York Rangers |
Citi |
Financial Services |
Sponsorship |
1000000 |
2014 |
2021 |
Jaromir Jagr |
Various |
Czech Beer |
Beverage |
Endorsement |
500000 |
2013 |
2019 |
Evgeni Malkin |
Pittsburgh Penguins |
CCM |
Hockey Stick |
Sponsorship |
3500000 |
2015 |
2023 |
Nathan MacKinnon |
Colorado Avalanche |
Tim Hortons |
Coffee |
Endorsement |
4000000 |
2018 |
2023 |
John Tavares |
Toronto Maple Leafs |
TCL |
Electronics |
Sponsorship |
2500000 |
2019 |
2023 |
Tyler Seguin |
Dallas Stars |
Beats by Dre |
Headphones |
Sponsorship |
3000000 |
2016 |
2023 |
Ryan Getzlaf |
Anaheim Ducks |
Honda |
Automobile |
Sponsorship |
2000000 |
2013 |
2020 |
Anze Kopitar |
Los Angeles Kings |
Blu-ray |
Entertainment |
Endorsement |
500000 |
2015 |
2023 |
Patrice Bergeron |
Boston Bruins |
Bauer |
Skates |
Sponsorship |
4000000 |
2017 |
2023 |
Marc Giordano |
Seattle Kraken |
Monster Energy |
Drink |
Sponsorship |
300000 |
2021 |
2023 |
Mike Bossy |
New York Islanders |
Cogswell |
Personal Training |
Endorsement |
750000 |
2010 |
2015 |
Alex Ovechkin |
Washington Capitals |
Tissot |
Watch |
Sponsorship |
500000 |
2017 |
2023 |
Zdeno Chara |
Boston Bruins |
HockeyMonkey |
Gear Retailer |
Endorsement |
400000 |
2011 |
2019 |
Joe Thornton |
Florida Panthers |
Kraft |
Food Products |
Sponsorship |
750000 |
2012 |
2021 |
Henrik Sedin |
Vancouver Canucks |
Coca-Cola |
Beverage |
Sponsorship |
1000000 |
2011 |
2018 |
Daniel Sedin |
Vancouver Canucks |
Nike |
Apparel |
Endorsement |
800000 |
2011 |
2018 |
Ben Bishop |
Dallas Stars |
Reebok |
Goalie Pads |
Sponsorship |
600000 |
2015 |
2022 |
David Pastrnak |
Boston Bruins |
Puma |
Apparel |
Endorsement |
3000000 |
2019 |
2023 |
Dougie Hamilton |
New Jersey Devils |
Adidas |
Hockey Equipment |
Sponsorship |
2000000 |
2020 |
2023 |
Mark Scheifele |
Winnipeg Jets |
Canadian Tire |
Retail |
Sponsorship |
500000 |
2018 |
2023 |
Carey Price |
Montreal Canadiens |
Vans |
Footwear |
Endorsement |
1000000 |
2015 |
2021 |
Blake Wheeler |
Winnipeg Jets |
Fidelity |
Investment Services |
Sponsorship |
500000 |
2019 |
2023 |
Seth Jones |
Chicago Blackhawks |
Kraft |
Snack Foods |
Sponsorship |
700000 |
2021 |
2023 |
Jonathan Toews |
Chicago Blackhawks |
Hewlett Packard |
Technology |
Endorsement |
1500000 |
2016 |
2021 |
Victor Hedman |
Tampa Bay Lightning |
Pony |
Footwear |
Sponsorship |
300000 |
2017 |
2023 |
David Krejci |
Boston Bruins |
Toshiba |
Electronics |
Endorsement |
500000 |
2018 |
2023 |
Gabriel Landeskog |
Colorado Avalanche |
Pioneer |
Audio Equipment |
Sponsorship |
2500000 |
2020 |
2023 |
Evgeni Malkin |
Pittsburgh Penguins |
Gatorade |
Drink |
Sponsorship |
2000000 |
2018 |
2023 |
Rasmus Dahlin |
Buffalo Sabres |
Nike |
Apparel |
Sponsorship |
1500000 |
2020 |
2023 |
Chris Kreider |
New York Rangers |
Gillette |
Shaving Products |
Endorsement |
1000000 |
2019 |
2023 |
Kris Letang |
Pittsburgh Penguins |
Air Canada |
Airline Services |
Sponsorship |
800000 |
2015 |
2022 |
Isabelle Charest |
Canada National Team |
Toyota |
Automobile |
Endorsement |
400000 |
2019 |
2023 |
Paul Byron |
Montreal Canadiens |
Rogers |
Telecommunications |
Sponsorship |
360000 |
2014 |
2022 |
Wayne Gretzky |
Various |
Gretzky Estate |
Merchandise |
Endorsement |
2000000 |
2019 |
2023 |
T.J. Oshie |
Washington Capitals |
NHL 21 |
Video Game |
Sponsorship |
700000 |
2020 |
2023 |
Roman Josi |
Nashville Predators |
Apple |
Technology |
Endorsement |
1500000 |
2022 |
2023 |
Marc-Andre Fleury |
Chicago Blackhawks |
Spalding |
Training Equipment |
Sponsorship |
500000 |
2021 |
2023 |
Seth Jones |
Chicago Blackhawks |
Dicks Sporting Goods |
Retail |
Sponsorship |
750000 |
2021 |
2023 |
Jakub Voracek |
Columbus Blue Jackets |
Kraft |
Food |
Endorsement |
600000 |
2017 |
2023 |
Nikita Kucherov |
Tampa Bay Lightning |
Lululemon |
Athletic Wear |
Sponsorship |
2000000 |
2021 |
2023 |
Oliver Ekman-Larsson |
Vancouver Canucks |
Xterra |
Sports Gear |
Endorsement |
300000 |
2019 |
2023 |
Chris Letang |
Pittsburgh Penguins |
Budweiser |
Beer |
Sponsorship |
900000 |
2018 |
2023 |
Mathew Barzal |
New York Islanders |
Samsung |
Electronics |
Endorsement |
800000 |
2022 |
2023 |
Quinn Hughes |
Vancouver Canucks |
Zara |
Clothing |
Sponsorship |
500000 |
2021 |
2023 |
Taylor Hall |
Boston Bruins |
Cleansers |
Personal Care |
Endorsement |
650000 |
2020 |
2023 |
Zach Hyman |
Edmonton Oilers |
Walmart |
Retail |
Sponsorship |
600000 |
2021 |
2023 |
Jaden Schwartz |
Seattle Kraken |
Nestle |
Food Products |
Endorsement |
300000 |
2020 |
2023 |
Jordan Binnington |
St. Louis Blues |
Pepsi |
Beverage |
Sponsorship |
600000 |
2019 |
2023 |
Barclay Goodrow |
New York Rangers |
Sierra Nevada |
Beer |
Endorsement |
500000 |
2021 |
2023 |
Cam Talbot |
Ottawa Senators |
Timberland |
Footwear |
Sponsorship |
300000 |
2021 |
2023 |
Brayden Point |
Tampa Bay Lightning |
Skittles |
Candy |
Sponsorship |
400000 |
2021 |
2023 |
James van Riemsdyk |
Philadelphia Flyers |
Subway |
Sandwich Chain |
Endorsement |
700000 |
2018 |
2023 |
Evander Kane |
Edmonton Oilers |
Xfinity |
Internet Service |
Sponsorship |
550000 |
2021 |
2023 |
Tomas Tatar |
New Jersey Devils |
Skillz |
Gaming |
Endorsement |
300000 |
2021 |
2023 |
Brandon Tanev |
Pittsburgh Penguins |
Root Beer |
Beverage |
Sponsorship |
400000 |
2020 |
2023 |
Ryan O'Reilly |
St. Louis Blues |
GNC |
Nutrition |
Endorsement |
600000 |
2019 |
2023 |
Filip Forsberg |
Nashville Predators |
Coca-Cola |
Beverage |
Sponsorship |
500000 |
2021 |
2023 |
Jakub Vrana |
Detroit Red Wings |
Under Armour |
Sportswear |
Sponsorship |
650000 |
2021 |
2023 |
Carter Hart |
Philadelphia Flyers |
Nestlé |
Food Products |
Endorsement |
400000 |
2021 |
2023 |
Jussi Jokinen |
Various |
Tenova |
Gaming |
Endorsement |
200000 |
2013 |
2018 |
Patrik Laine |
Columbus Blue Jackets |
Warrior |
Hockey Equipment |
Sponsorship |
800000 |
2019 |
2023 |
Tyler Toffoli |
Montreal Canadiens |
Kia |
Automobile |
Sponsorship |
500000 |
2021 |
2023 |
Keith Yandle |
Florida Panthers |
Columbia |
Outdoor Gear |
Endorsement |
400000 |
2017 |
2023 |
Kirby Dach |
Chicago Blackhawks |
GoPro |
Cameras |
Sponsorship |
250000 |
2021 |
2023 |
Riley Tufte |
Dallas Stars |
Starbucks |
Coffee |
Endorsement |
200000 |
2021 |
2023 |
Max Pacioretty |
Vegas Golden Knights |
Intel |
Technology |
Sponsorship |
300000 |
2020 |
2023 |
Kevin Fiala |
Los Angeles Kings |
Adidas |
Footwear |
Endorsement |
500000 |
2022 |
2023 |
Mika Zibanejad |
New York Rangers |
Bud Light |
Beer |
Sponsorship |
400000 |
2021 |
2023 |
Anthony Duclair |
Florida Panthers |
Red Bull |
Energy Drink |
Endorsement |
350000 |
2020 |
2023 |
Sam Reinhart |
Florida Panthers |
Reebok |
Hockey Gear |
Sponsorship |
300000 |
2020 |
2023 |
Andrew Ladd |
New York Islanders |
Campbell's |
Soup |
Endorsement |
400000 |
2019 |
2023 |
Colton Parayko |
St. Louis Blues |
AT&T |
Telecommunication |
Sponsorship |
600000 |
2021 |
2023 |
Nico Hischier |
New Jersey Devils |
Nike |
Athletic Apparel |
Endorsement |
500000 |
2020 |
2023 |
Mark Stone |
Vegas Golden Knights |
EA Sports |
Video Games |
Sponsorship |
800000 |
2021 |
2023 |
Casey Mittelstadt |
Buffalo Sabres |
Amway |
Health Products |
Endorsement |
300000 |
2021 |
2023 |
Adam Fox |
New York Rangers |
Razer |
Gaming Gear |
Sponsorship |
400000 |
2021 |
2023 |
John Carlson |
Washington Capitals |
Adidas |
Hockey Gear |
Endorsement |
600000 |
2020 |
2023 |
Oliver Wahlstrom |
New York Islanders |
Monster |
Energy Drinks |
Sponsorship |
250000 |
2021 |
2023 |
Vladimir Tarasenko |
St. Louis Blues |
Pepsi |
Beverage |
Endorsement |
700000 |
2019 |
2023 |
Lucas Raymond |
Detroit Red Wings |
Under Armour |
Athletic Wear |
Sponsorship |
400000 |
2021 |
2023 |
Rasmus Ristolainen |
Philadelphia Flyers |
Travelocity |
Travel Services |
Endorsement |
200000 |
2021 |
2023 |
Viktor Arvidsson |
Los Angeles Kings |
M&Ms |
Candy |
Sponsorship |
300000 |
2021 |
2023 |
Dylan Larkin |
Detroit Red Wings |
New Balance |
Shoes |
Endorsement |
600000 |
2020 |
2023 |
Seth Jones |
Chicago Blackhawks |
SayItWithStickers |
Merchandise |
Sponsorship |
500000 |
2021 |
2023 |
Jack Eichel |
Vegas Golden Knights |
Ice Breakers |
Candy |
Endorsement |
700000 |
2020 |
2023 |
Alex Killorn |
Tampa Bay Lightning |
Verizon |
Telecom |
Sponsorship |
500000 |
2021 |
2023 |
Jesse Puljujärvi |
Carolina Hurricanes |
Lays |
Chips |
Endorsement |
200000 |
2021 |
2023 |
Chris Tierney |
Ottawa Senators |
Scotiabank |
Banking |
Sponsorship |
300000 |
2021 |
2023 |
Adrian Kempe |
Los Angeles Kings |
Nestlé |
Food Products |
Endorsement |
400000 |
2021 |
2023 |
Jakub Voracek |
Columbus Blue Jackets |
Cinch |
Apparel |
Sponsorship |
300000 |
2021 |
2023 |
Frederik Andersen |
Carolina Hurricanes |
True |
Hockey Equipment |
Endorsement |
600000 |
2020 |
2023 |
Teuvo Teravainen |
Carolina Hurricanes |
Orbit |
Gum |
Sponsorship |
250000 |
2021 |
2023 |
Anze Kopitar |
Los Angeles Kings |
Baskin-Robbins |
Ice Cream |
Endorsement |
450000 |
2020 |
2023 |
Kris Letang |
Pittsburgh Penguins |
Dunkin' Donuts |
Coffee Chain |
Sponsorship |
300000 |
2021 |
2023 |
Brayden Schenn |
St. Louis Blues |
Scotiabank |
Banking Services |
Endorsement |
400000 |
2021 |
2023 |
Travis Konecny |
Philadelphia Flyers |
Frito-Lay |
Snacks |
Sponsorship |
250000 |
2021 |
2023 |
Mathieu Perreault |
Winnipeg Jets |
Shaw |
Telecom |
Endorsement |
200000 |
2020 |
2023 |
Jack Campbell |
Toronto Maple Leafs |
Cascades |
Tissue Paper |
Sponsorship |
600000 |
2021 |
2023 |
Joe Pavelski |
Dallas Stars |
Comcast |
Internet Service |
Endorsement |
700000 |
2020 |
2023 |
Craig Smith |
Boston Bruins |
Dr Pepper |
Soda |
Sponsorship |
500000 |
2021 |
2023 |
Nick Suzuki |
Montreal Canadiens |
Best Buy |
Electronics |
Endorsement |
300000 |
2021 |
2023 |
Jared Spurgeon |
Minnesota Wild |
Jack Links |
Jerky |
Sponsorship |
600000 |
2021 |
2023 |
Jason Zucker |
Pittsburgh Penguins |
Sierra Mist |
Soda |
Endorsement |
300000 |
2021 |
2023 |
Michael Bunting |
Toronto Maple Leafs |
Champion |
Apparel |
Sponsorship |
700000 |
2021 |
2023 |
Roope Hintz |
Dallas Stars |
Dairyland |
Dairy Products |
Endorsement |
400000 |
2021 |
2023 |
Jordan Greenway |
Minnesota Wild |
Buffalo Wild Wings |
Restaurant |
Sponsorship |
500000 |
2021 |
2023 |
Josh Anderson |
Montreal Canadiens |
Chick-fil-A |
Fast Food |
Endorsement |
250000 |
2021 |
2023 |
Matt Duchene |
Nashville Predators |
Reese's |
Candy |
Sponsorship |
300000 |
2021 |
2023 |
Carter Verhaeghe |
Florida Panthers |
Cuban Coffee |
Beverage |
Endorsement |
200000 |
2021 |
2023 |
Freddie Andersen |
Carolina Hurricanes |
Old Spice |
Personal Care |
Sponsorship |
600000 |
2021 |
2023 |
Alec Regula |
Chicago Blackhawks |
Best Buy |
Electronics |
Endorsement |
200000 |
2021 |
2023 |
Logan Couture |
San Jose Sharks |
RUBY |
Restaurant |
Sponsorship |
400000 |
2021 |
2023 |
Kirill Kaprizov |
Minnesota Wild |
Catherine's Collections |
Fashion |
Endorsement |
800000 |
2021 |
2023 |
Martin Necas |
Carolina Hurricanes |
Budweiser |
Beer |
Sponsorship |
300000 |
2021 |
2023 |
Matt Barzal |
New York Islanders |
Coca-Cola |
Beverage |
Endorsement |
700000 |
2021 |
2023 |
Brian Elliott |
Tampa Bay Lightning |
Rockets |
Energy Drinks |
Sponsorship |
150000 |
2021 |
2023 |
William Nylander |
Toronto Maple Leafs |
Snickers |
Candy |
Endorsement |
600000 |
2021 |
2023 |
Victor Hedman |
Tampa Bay Lightning |
Chick-fil-A |
Fast Food |
Sponsorship |
500000 |
2021 |
2023 |
Mikko Rantanen |
Colorado Avalanche |
Coca-Cola |
Beverage |
Endorsement |
600000 |
2021 |
2023 |
Jonathan Huberdeau |
Florida Panthers |
McDonald's |
Fast Food |
Sponsorship |
300000 |
2021 |
2023 |
Jamie Benn |
Dallas Stars |
Pepsi |
Soft Drink |
Endorsement |
450000 |
2021 |
2023 |
Zach Bogosian |
Tampa Bay Lightning |
Crown Royal |
Whiskey |
Sponsorship |
500000 |
2021 |
2023 |
Alex DeBrincat |
Ottawa Senators |
Monster Energy |
Beverage |
Endorsement |
200000 |
2021 |
2023 |
Jordan Staal |
Carolina Hurricanes |
Panera Bread |
Restaurant |
Sponsorship |
300000 |
2021 |
2023 |
Nikolaj Ehlers |
Winnipeg Jets |
Coca-Cola |
Beverage |
Endorsement |
150000 |
2021 |
2023 |
Travis Sanheim |
Philadelphia Flyers |
Frito-Lay |
Snacks |
Sponsorship |
200000 |
2021 |
2023 |
Alex Iafallo |
Los Angeles Kings |
EA Sports |
Video Game |
Endorsement |
160000 |
2021 |
2023 |
Mikhail Sergachev |
Tampa Bay Lightning |
Taco Bell |
Fast Food |
Sponsorship |
200000 |
2021 |
2023 |
Dylan Strome |
Chicago Blackhawks |
Subway |
Sandwich Chain |
Endorsement |
350000 |
2023 |
2023 |
Ryan Pulock |
New York Islanders |
Coffee Bean |
Beverage |
Sponsorship |
400000 |
2021 |
2023 |
Nikita Zadorov |
Calgary Flames |
Bulldog Skates |
Hockey Gear |
Endorsement |
150000 |
2021 |
2023 |
Samuel Montembeault |
Florida Panthers |
HBO Max |
Streaming Service |
Sponsorship |
250000 |
2021 |
2023 |
Jesse Puljujarvi |
Edmonton Oilers |
Ben & Jerry's |
Ice Cream |
Endorsement |
300000 |
2021 |
2023 |
Valeri Nichushkin |
Colorado Avalanche |
Domino's |
Pizza |
Sponsorship |
250000 |
2021 |
2023 |
Oliver Ekman-Larsson |
Vancouver Canucks |
BMO |
Banking |
Endorsement |
600000 |
2021 |
2023 |
Kyle Connor |
Winnipeg Jets |
Nike |
Sportswear |
Sponsorship |
500000 |
2021 |
2023 |
Conor Garland |
Vancouver Canucks |
Reese's |
Candy |
Endorsement |
400000 |
2021 |
2023 |
Drew Doughty |
Los Angeles Kings |
Adams |
Home Goods |
Sponsorship |
200000 |
2021 |
2023 |
Radko Gudas |
Florida Panthers |
Hooters |
Restaurant |
Endorsement |
350000 |
2021 |
2023 |