- Metric Name: Customer Acquisition Cost (CAC)
  Description: Total cost of acquiring a new customer
  Category: Cost Efficiency
  Formula: Total Cost of Marketing / Number of New Customers
  Usage Example: If you spent $500 on ads and gained 10 new customers, CAC = $500
    / 10 = $50
- Metric Name: Return on Investment (ROI)
  Description: Measure of the profitability of an investment
  Category: Profitability
  Formula: (Net Profit / Cost of Investment) * 100
  Usage Example: If you spent $1000 and made $1500, ROI = ($1500 - $1000) / $1000
    * 100 = 50%
- Metric Name: Conversion Rate
  Description: Percentage of users who take a desired action
  Category: Effectiveness
  Formula: (Conversions / Total Visitors) * 100
  Usage Example: If you had 200 visitors and 20 conversions, Conversion Rate = (20
    / 200) * 100 = 10%
- Metric Name: Click-Through Rate (CTR)
  Description: Percentage of people who clicked on an ad versus those who saw it
  Category: Engagement
  Formula: (Clicks / Impressions) * 100
  Usage Example: If your ad had 1000 impressions and 50 clicks, CTR = (50 / 1000)
    * 100 = 5%
- Metric Name: Cost Per Click (CPC)
  Description: Cost incurred for each click on an ad
  Category: Cost Efficiency
  Formula: Total Spend / Total Clicks
  Usage Example: If you spent $200 and had 100 clicks, CPC = $200 / 100 = $2
- Metric Name: Lead Conversion Rate
  Description: Percentage of leads that convert into customers
  Category: Effectiveness
  Formula: (Customers / Total Leads) * 100
  Usage Example: If you generated 100 leads and converted 10, Lead Conversion Rate
    = (10 / 100) * 100 = 10%
- Metric Name: Lifetime Value (LTV)
  Description: Total revenue expected from a customer during their engagement
  Category: Value Metric
  Formula: Average Purchase Value * Average Purchase Frequency * Average Customer
    Lifespan
  Usage Example: If Avg Purchase = $100, Frequency = 5, Lifespan = 3 years, LTV =
    $100 * 5 * 3 = $1500
- Metric Name: Return on Ad Spend (ROAS)
  Description: Revenue generated for every dollar spent on advertising
  Category: Profitability
  Formula: Revenue from Ads / Cost of Ads
  Usage Example: If you earned $3000 from ads and spent $1000, ROAS = $3000 / $1000
    = 3
- Metric Name: Social Media Engagement Rate
  Description: Interaction level on social media posts compared to reach or impressions
  Category: Engagement
  Formula: (Engagements / Impressions) * 100
  Usage Example: If a post has 150 engagements from 3000 impressions, Engagement Rate
    = (150 / 3000) * 100 = 5%
- Metric Name: Email Open Rate
  Description: Percentage of recipients who open an email compared to the total number
    sent
  Category: Engagement
  Formula: (Opened Emails / Total Emails Sent) * 100
  Usage Example: If you sent 1000 emails and 200 were opened, Open Rate = (200 / 1000)
    * 100 = 20%
- Metric Name: Email Click-Through Rate
  Description: Percentage of opened emails that clicked on a link
  Category: Engagement
  Formula: (Clicks / Opened Emails) * 100
  Usage Example: If 200 emails opened and 30 clicked, Click-Through Rate = (30 / 200)
    * 100 = 15%
- Metric Name: Bounce Rate
  Description: Percentage of visitors who navigate away from the site after viewing
    only one page
  Category: Effectiveness
  Formula: (Single Page Visits / Total Visits) * 100
  Usage Example: If 300 out of 1000 visitors bounced, Bounce Rate = (300 / 1000) *
    100 = 30%
- Metric Name: Impressions
  Description: Total number of times an ad is displayed to users
  Category: Awareness
  Formula: .nan
  Usage Example: If your ad was shown 5000 times, Impressions = 5000
- Metric Name: Net Promoter Score (NPS)
  Description: Measure of customer loyalty and satisfaction
  Category: Customer Feedback
  Formula: '% Promoters - % Detractors'
  Usage Example: If 70% are promoters and 10% are detractors, NPS = 70 - 10 = 60
- Metric Name: Cost Per Lead (CPL)
  Description: Cost incurred to acquire a single lead
  Category: Cost Efficiency
  Formula: Total Cost / Total Leads
  Usage Example: If $600 is spent and generates 150 leads, CPL = $600 / 150 = $4
- Metric Name: Website Traffic
  Description: Total number of visitors to a website over a specific period
  Category: Traffic Metric
  Formula: .nan
  Usage Example: If your site had 10,000 visitors in a month, Traffic = 10,000
- Metric Name: Page Views
  Description: Total number of pages viewed by users on your website
  Category: Traffic Metric
  Formula: .nan
  Usage Example: If users viewed a total of 25,000 pages, Page Views = 25,000
- Metric Name: Average Session Duration
  Description: Average amount of time visitors spend on the site
  Category: User Engagement
  Formula: Total Session Time / Total Sessions
  Usage Example: If total session time is 1000 minutes for 200 sessions, Average Session
    Duration = 1000 / 200 = 5 minutes
- Metric Name: Return on Marketing Investment (ROMI)
  Description: Measurement of the effectiveness of marketing campaigns
  Category: Profitability
  Formula: (Revenue from Marketing - Cost of Marketing) / Cost of Marketing
  Usage Example: If $2000 revenue from $1000 spent, ROMI = ($2000 - $1000)/$1000 =
    100%
- Metric Name: Churn Rate
  Description: Percentage of customers who stop using a service over a given period
  Category: Retention Metric
  Formula: (Lost Customers / Total Customers at Start of Period) * 100
  Usage Example: If you start with 100 customers and lose 5, Churn Rate = (5 / 100)
    * 100 = 5%
- Metric Name: Customer Retention Rate
  Description: Percentage of customers retained over time
  Category: Retention Metric
  Formula: (Customers at End - New Customers) / Customers at Start * 100
  Usage Example: If you had 90 customers at start, gained 10 new, and ended with 95,
    Retention Rate = (95 - 10) / 90 * 100 = 94.44%
- Metric Name: Return on Customer Investment (ROCI)
  Description: The return generated from investing in a customer
  Category: Profitability
  Formula: (Revenue - Investment Cost) / Investment Cost
  Usage Example: If you invest $500 in a customer and earn $1200, ROCI = ($1200 -
    $500) / $500 = 140%
- Metric Name: Cost Per Acquisition (CPA)
  Description: Cost incurred to acquire a single customer
  Category: Cost Efficiency
  Formula: Total Cost / Total Acquired Customers
  Usage Example: If $4000 is spent for 100 customers, CPA = $4000 / 100 = $40
- Metric Name: Organic Traffic Growth Rate
  Description: Measure of increase in visitors arriving from organic search
  Category: Growth Metric
  Formula: (New Organic Visitors - Old Organic Visitors) / Old Organic Visitors *
    100
  Usage Example: If 200 organic visitors last month and now 300, Growth Rate = (300
    - 200) / 200 * 100 = 50%
- Metric Name: Lead-to-Customer Rate
  Description: Percentage of leads that become paying customers
  Category: Effectiveness
  Formula: (Customers / Leads) * 100
  Usage Example: If you convert 25 out of 200 leads, Rate = (25 / 200) * 100 = 12.5%
- Metric Name: Engagement Rate
  Description: Specific metric assessing interaction with content/webpage
  Category: Engagement
  Formula: (Total Engagements / Total Impressions) * 100
  Usage Example: If you have 400 engagements on 8000 impressions, Engagement Rate
    = (400 / 8000) * 100 = 5%
- Metric Name: Cost per Engagement (CPE)
  Description: Cost incurred for each user engagement
  Category: Cost Efficiency
  Formula: Total Cost / Total Engagements
  Usage Example: If you spent $500 for 200 engagements, CPE = $500 / 200 = $2.5
- Metric Name: Website Conversion Rate
  Description: The proportion of visitors that complete a desired action
  Category: Effectiveness
  Formula: (Conversions / Total Visitors) * 100
  Usage Example: If you convert 50 visits out of 2000, Conversion Rate = (50 / 2000)
    * 100 = 2.5%
- Metric Name: Revenue per Visitor (RPV)
  Description: Average revenue generated per visitor to the website
  Category: Revenue Metric
  Formula: Total Revenue / Total Visitors
  Usage Example: If the site made $2000 from 1000 visitors, RPV = $2000 / 1000 = $2
- Metric Name: Unique Visitors
  Description: Count of distinct individuals visiting the site in a given period
  Category: Traffic Metric
  Formula: .nan
  Usage Example: If 1500 unique individuals visit your site, Unique Visitors = 1500
- Metric Name: Search Engine Results Page (SERP) Visibility
  Description: Position of website in search engine results
  Category: Visibility Metric
  Formula: .nan
  Usage Example: 'If your site ranks #1 for 10 keywords, Visibility = 10'
- Metric Name: Average Order Value (AOV)
  Description: Average amount spent by customers per order
  Category: Revenue Metric
  Formula: Total Revenue / Total Orders
  Usage Example: If total revenue is $5000 from 250 orders, AOV = $5000 / 250 = $20
- Metric Name: Traffic Sources Breakdown
  Description: Distribution of traffic segmented by source (SEO, PPC, Social, etc.)
  Category: Traffic Metric
  Formula: .nan
  Usage Example: If you have 40% organic, 35% direct, 15% social, and 10% referral
    traffic, breakdown is 40/35/15/10
- Metric Name: Influencer Engagement Rate
  Description: Interaction level with influencer's content compared to reach
  Category: Engagement
  Formula: (Engagements / Impressions) * 100
  Usage Example: If an influencer has 200 interactions from 5000 impressions, Engagement
    Rate = (200 / 5000) * 100 = 4%
- Metric Name: Affiliate Marketing ROI
  Description: Return generated from affiliate marketing efforts
  Category: Profitability
  Formula: (Revenue from Affiliates - Cost of Affiliates) / Cost of Affiliates
  Usage Example: If $3000 is generated from $1000 spent on affiliates, ROI = ($3000
    - $1000) / $1000 = 200%
- Metric Name: Content Marketing ROI
  Description: Profit generated from investment in content marketing
  Category: Profitability
  Formula: (Revenue from Content - Cost of Content) / Cost of Content
  Usage Example: If you earn $5000 from $2000 spent on content, ROI = ($5000 - $2000)
    / $2000 = 150%
- Metric Name: Referral Rate
  Description: Percentage of customers who refer new customers
  Category: Customer Advocacy
  Formula: (Referred Customers / Total Customers) * 100
  Usage Example: If 30 customers refer from 300 total customers, Referral Rate = (30
    / 300) * 100 = 10%
- Metric Name: Brand Awareness Score
  Description: Measure of how well consumers recognize or recall a brand
  Category: Awareness Metric
  Formula: .nan
  Usage Example: If surveys show 70% recognition of your brand in a target demographic,
    Score = 70%
- Metric Name: User Feedback Score
  Description: Evaluation score based on user reviews and feedback
  Category: Customer Feedback
  Formula: .nan
  Usage Example: If average score from 100 surveys is 4.5 out of 5, User Feedback
    Score = 4.5
- Metric Name: Media Efficiency Ratio
  Description: Ratio of ad spend to revenue generated from ads
  Category: Cost Efficiency
  Formula: Revenue from Ads / Cost of Ads
  Usage Example: If $10,000 in revenue for $2000 spent, Ratio = $10,000 / $2000 =
    5
- Metric Name: Growth in Email List Size
  Description: Increase in the number of subscribers over time
  Category: Growth Metric
  Formula: (New Subscribers - Old Subscribers) / Old Subscribers * 100
  Usage Example: If you have 500 old subscribers and gain 200 new, Growth = (700 -
    500) / 500 * 100 = 40%
- Metric Name: Social Share of Voice (SOV)
  Description: Proportion of mentions your brand receives relative to others
  Category: Brand Awareness
  Formula: (Your Mentions / Total Mentions) * 100
  Usage Example: If your brand has 300 mentions out of 1200 total mentions, SOV =
    (300 / 1200) * 100 = 25%
- Metric Name: Video Engagement Rate
  Description: Percentage of viewers interacting with video content
  Category: Engagement
  Formula: (Interactions / Total Views) * 100
  Usage Example: If 50 interacted from 1000 views, Engagement Rate = (50 / 1000) *
    100 = 5%
- Metric Name: App Download Conversion Rate
  Description: Percentage of visits that result in app downloads
  Category: Effectiveness
  Formula: (App Downloads / Visitors) * 100
  Usage Example: If you had 500 visitors with 50 downloads, Rate = (50 / 500) * 100
    = 10%
- Metric Name: Ad Impressions Growth Rate
  Description: Measure of how the number of ad impressions changes over time
  Category: Traffic Metric
  Formula: (New Impressions - Old Impressions) / Old Impressions * 100
  Usage Example: If impressions change from 2000 to 3000, Growth = (3000 - 2000) /
    2000 * 100 = 50%
- Metric Name: Average Response Time
  Description: Average time taken to respond to customer inquiries
  Category: Customer Service Metric
  Formula: Total Response Time / Total Inquiries
  Usage Example: If the total response time is 100 minutes over 20 inquiries, Average
    Response = 100 / 20 = 5 minutes
- Metric Name: Purchase Frequency Rate
  Description: How often the average customer makes a purchase in a given period
  Category: Customer Behavior
  Formula: Total Purchases / Total Customers
  Usage Example: If there are 100 purchases by 20 customers, Frequency = 100 / 20
    = 5 times
- Metric Name: Cost Per Thousand Impressions (CPM)
  Description: Cost incurred for serving 1000 impressions of an ad
  Category: Cost Efficiency
  Formula: Total Cost / (Impressions / 1000)
  Usage Example: If $500 is spent for 100,000 impressions, CPM = $500 / (100000 /
    1000) = $5
- Metric Name: Event Attendance Rate
  Description: Percentage of invitees who attend an event
  Category: Effectiveness
  Formula: (Attendees / Invited) * 100
  Usage Example: If 200 attended out of 1000 invited, Attendance Rate = (200 / 1000)
    * 100 = 20%
- Metric Name: Influencer Marketing ROI
  Description: Return generated from influencer collaborations
  Category: Profitability
  Formula: (Revenue from Influencers - Cost of Influencers) / Cost of Influencers
  Usage Example: If you earn $7000 from $3000 spent on influencers, ROI = ($7000 -
    $3000) / $3000 = 133%
- Metric Name: Product Return Rate
  Description: Percentage of products returned by customers after purchase
  Category: Customer Satisfaction
  Formula: (Returned Products / Total Sold Products) * 100
  Usage Example: If 30 out of 1000 sold are returned, Return Rate = (30 / 1000) *
    100 = 3%
- Metric Name: Social Media Follower Growth Rate
  Description: Rate at which social media followers increase
  Category: Growth Metric
  Formula: (New Followers - Old Followers) / Old Followers * 100
  Usage Example: If you started with 200 followers and gained 100, Growth Rate = (300
    - 200) / 200 * 100 = 50%
- Metric Name: Failure Rate
  Description: Percentage of campaigns that didn't meet goals or KPI
  Category: Effectiveness
  Formula: (Failed Campaigns / Total Campaigns) * 100
  Usage Example: If 20 out of 100 campaigns failed, Failure Rate = (20 / 100) * 100
    = 20%
- Metric Name: Customer Satisfaction Score (CSAT)
  Description: Measure of customer satisfaction through survey responses
  Category: Customer Feedback
  Formula: (Number of Satisfied Customers / Total Number of Customers Surveyed) *
    100
  Usage Example: If 80 out of 100 customers report satisfaction, CSAT = (80 / 100)
    * 100 = 80%
- Metric Name: Search Engine Traffic
  Description: Visitors who arrive via search engines
  Category: Traffic Metric
  Formula: .nan
  Usage Example: If 4000 visitors came from search engines, Traffic = 4000
- Metric Name: Channel Performance Ratio
  Description: Measure of overall performance of various marketing channels
  Category: Performance Metric
  Formula: .nan
  Usage Example: If Channel A generates 50% traffic, Channel B 30%, Channel C 20%,
    Ratios = 50/30/20
- Metric Name: Daily Active Users (DAU)
  Description: Number of unique users engaging with a product or service daily
  Category: User Engagement
  Formula: .nan
  Usage Example: If your app has 300 DAU, Active Users = 300
- Metric Name: Monthly Active Users (MAU)
  Description: Number of unique users engaging with a product or service monthly
  Category: User Engagement
  Formula: .nan
  Usage Example: If your app has 1200 MAU, Active Users = 1200
- Metric Name: Remarketing Conversion Rate
  Description: Conversion rate for users who have been re-targeted via ads
  Category: Effectiveness
  Formula: (Conversions from Remarketing / Total Re-targeted Users) * 100
  Usage Example: If 20 of 100 users convert from remarketing, Rate = (20 / 100) *
    100 = 20%
- Metric Name: Customer Feedback Rate
  Description: Percentage of customers who provide feedback after purchase
  Category: Customer Feedback
  Formula: (Feedback Provided / Customers Surveyed) * 100
  Usage Example: If 150 out of 1000 provide feedback, Rate = (150 / 1000) * 100 =
    15%
- Metric Name: Cross-Promotion Rate
  Description: Percentage of users who engage with multiple products or services
  Category: User Engagement
  Formula: (Users Engaging with Multiple Products / Total Users) * 100
  Usage Example: If 70 out of 500 use multiple products, Rate = (70 / 500) * 100 =
    14%
- Metric Name: Customer Lifetime Value to CAC Ratio (LTV:CAC)
  Description: Comparative measure of customer value versus acquisition cost
  Category: Value Metric
  Formula: Customer Lifetime Value / Customer Acquisition Cost
  Usage Example: If LTV is $1500 and CAC is $200, Ratio = $1500 / $200 = 7.5
- Metric Name: Chatbot Engagement Rate
  Description: Percentage of visitors interacting with chatbot
  Category: Engagement
  Formula: (Chatbot Interactions / Total Visitors) * 100
  Usage Example: If your chatbot had 150 interactions from 1000 visitors, Rate = (150
    / 1000) * 100 = 15%
- Metric Name: Customer Engagement Score
  Description: A composite score measuring overall customer engagement
  Category: Engagement Metric
  Formula: .nan
  Usage Example: If the score is from surveys, interactions, and sales conversions,
    score can be populated accordingly.
- Metric Name: Audience Growth Rate
  Description: Measure of increase in audience size over a set period
  Category: Growth Metric
  Formula: (New Audience - Old Audience) / Old Audience * 100
  Usage Example: If you grow from 500 to 700 audience members, Growth Rate = (700
    - 500) / 500 * 100 = 40%
- Metric Name: Referral Conversion Rate
  Description: Percentage of customers acquired through referrals
  Category: Effectiveness
  Formula: (Referred Customers / Total Referrals) * 100
  Usage Example: If you refer 100 customers and gain 20, Conversion Rate = (20 / 100)
    * 100 = 20%
- Metric Name: Community Engagement Rate
  Description: Interaction level in community forums or social groups
  Category: Engagement
  Formula: (Engagements in Community / Community Members) * 100
  Usage Example: If a community has 200 members and 50 engagements, Rate = (50 / 200)
    * 100 = 25%
- Metric Name: Search Ranking Position
  Description: Position on the search results page for specific keywords
  Category: Visibility Metric
  Formula: .nan
  Usage Example: 'If your site ranks #3 for its target keyword, Ranking Position =
    3'
- Metric Name: Lead Nurturing Conversion Rate
  Description: Percentage of nurtured leads that convert to sales
  Category: Effectiveness
  Formula: (Converted Leads / Total Nurtured Leads) * 100
  Usage Example: If 15 out of 100 nurtured leads convert, Rate = (15 / 100) * 100
    = 15%
- Metric Name: Cost Per Engagement (CPE)
  Description: Cost of gaining an engagement in a campaign
  Category: Cost Efficiency
  Formula: Total Cost / Total Engagements
  Usage Example: If $800 is spent and 400 engagements are gained, CPE = $800 / 400
    = $2
- Metric Name: Upsell Rate
  Description: Percentage of customers who purchase additional products or services
  Category: Sales Metric
  Formula: (Upsells / Total Sales) * 100
  Usage Example: If you upsell to 25 of 500 customers, Rate = (25 / 500) * 100 = 5%
- Metric Name: Mobile Traffic Percentage
  Description: The percentage of visitors who arrive via mobile devices
  Category: Traffic Metric
  Formula: (Mobile Visitors / Total Visitors) * 100
  Usage Example: If 300 mobile visitors out of 1000 total, Percentage = (300 / 1000)
    * 100 = 30%
- Metric Name: Marketing Qualified Leads (MQL)
  Description: Leads deemed more likely to become customers based on specific criteria
  Category: Lead Metric
  Formula: .nan
  Usage Example: If you identify 150 MQLs from 1000 leads, MQL Count = 150
- Metric Name: Sales Qualified Leads (SQL)
  Description: Leads that have been vetted as being ready for sales contact
  Category: Lead Metric
  Formula: .nan
  Usage Example: If you designate 80 SQL from 150 MQLs, SQL Count = 80
- Metric Name: Cost Per Acquisition Ratio
  Description: Metric comparing CPC and CPA for different channels
  Category: Cost Efficiency
  Formula: CPC / CPA
  Usage Example: If CPC=$1.50 and CPA=$20, CPA Ratio = $1.50 / $20 = 0.075
- Metric Name: Video Views Growth Rate
  Description: Rate at which views increase on video content
  Category: Growth Metric
  Formula: (New Video Views - Old Video Views) / Old Video Views * 100
  Usage Example: If your video grows from 200 to 400 views, Growth Rate = (400 - 200)
    / 200 * 100 = 100%
- Metric Name: Social Media Post Reach
  Description: Total number of unique users who saw a specific post
  Category: Reach Metric
  Formula: .nan
  Usage Example: If a post reaches 5000 users, Reach = 5000
- Metric Name: Lead Generation Rate
  Description: The rate at which leads are generated from a campaign
  Category: Effectiveness
  Formula: (New Leads / Total Visitors) * 100
  Usage Example: If 200 leads from 5000 visitors, Generation Rate = (200 / 5000) *
    100 = 4%
- Metric Name: Cost Per Click Ratio (CPC Ratio)
  Description: Comparison metric for CPCs across different campaigns or keywords
  Category: Cost Efficiency
  Formula: CPC for Campaign A / CPC for Campaign B
  Usage Example: If Campaign A CPC is $2.00, and Campaign B is $1.50, Ratio = $2.00
    / $1.50 = 1.33
- Metric Name: Dynamic Pricing Impact
  Description: Measure of revenue change due to dynamic pricing strategies
  Category: Profitability
  Formula: Revenue Change / Original Revenue * 100
  Usage Example: If dynamic pricing increases revenue from $10,000 to $15,000, Impact
    = ($15,000 - $10,000) / $10,000 * 100 = 50%
- Metric Name: Local SEO Performance
  Description: Metrics assessing effectiveness in local search results
  Category: Performance Metric
  Formula: .nan
  Usage Example: If metrics show increases in local rankings, performance can be analyzed
    over time.
- Metric Name: Ad Spend Efficiency
  Description: Measurement of how effectively ad dollars translate to revenue
  Category: Cost Efficiency
  Formula: Revenue Generated / Total Ad Spend
  Usage Example: If $20,000 revenue from $5000 ad spend, Efficiency = $20,000 / $5000
    = 4
- Metric Name: Content Share Rate
  Description: Percentage of content that gets shared across social media
  Category: Engagement
  Formula: (Shares / Total Views) * 100
  Usage Example: If your content is shared 100 times out of 2000 views, Share Rate
    = (100 / 2000) * 100 = 5%
- Metric Name: Mobile Conversion Rate
  Description: Conversion rate of mobile visitors on a site
  Category: Effectiveness
  Formula: (Mobile Conversions / Mobile Visitors) * 100
  Usage Example: If 30 mobile conversions out of 1000 visitors, Mobile Rate = (30
    / 1000) * 100 = 3%
- Metric Name: Customer Interaction Score
  Description: Score based on quality and quantity of customer interactions
  Category: Engagement Metric
  Formula: .nan
  Usage Example: This score can be derived from customer service interactions, purchases,
    and engagement metrics.
- Metric Name: Banner Ad Click Rate
  Description: Percentage of clicks on banner ads compared to impressions
  Category: Engagement
  Formula: (Clicks on Banner Ads / Impressions) * 100
  Usage Example: If 50 clicks from 5000 impressions, Click Rate = (50 / 5000) * 100
    = 1%
- Metric Name: Return on Investment per Channel
  Description: ROI specific to individual marketing channels
  Category: Profitability
  Formula: (Channel Revenue - Channel Cost) / Channel Cost
  Usage Example: For Channel A with revenue $6000 and cost $2000, ROI = ($6000 - $2000)
    / $2000 = 200%
- Metric Name: Referral Program Conversion Rate
  Description: Percentage of customers acquired through referral programs
  Category: Effectiveness
  Formula: (New Customers from Referrals / Total Referrals) * 100
  Usage Example: If 50 customers come from a program of 100 referrals, Rate = (50
    / 100) * 100 = 50%
- Metric Name: E-commerce Customer Satisfaction Score
  Description: Customer satisfaction specific to e-commerce experience
  Category: Customer Feedback
  Formula: .nan
  Usage Example: Satisfaction can be gauged from post-purchase surveys.
- Metric Name: Ad Variance Testing Results
  Description: Results from split-testing different ad versions
  Category: Effectiveness
  Formula: .nan
  Usage Example: Determine which ad performed better in conversion or click rates.
- Metric Name: Customer Feedback Implementation Rate
  Description: Rate at which customer feedback is addressed in a business
  Category: Operational Metric
  Formula: (Feedback Implementations / Total Feedback Received) * 100
  Usage Example: If you implement solutions from 40 out of 160 feedback instances,
    Implementation Rate = (40 / 160) * 100 = 25%
- Metric Name: Market Penetration Rate
  Description: Percentage of target market reached by a business
  Category: Market Awareness
  Formula: (Total Customers / Total Target Market) * 100
  Usage Example: If you have 1000 customers in a target market of 10,000, Rate = (1000
    / 10000) * 100 = 10%
- Metric Name: Ad Retargeting Conversion Rate
  Description: Conversion rate for users previously targeted with ads
  Category: Effectiveness
  Formula: (Conversions from Retargeted Users / Total Retargeted Users) * 100
  Usage Example: If 30 out of 200 users retargeted convert, Rate = (30 / 200) * 100
    = 15%
- Metric Name: Sales Growth Rate
  Description: Rate at which sales revenue is increasing over time
  Category: Sales Metric
  Formula: (New Sales - Old Sales) / Old Sales * 100
  Usage Example: If sales grow from $50,000 to $60,000, Growth Rate = ($60,000 - $50,000)
    / $50,000 * 100 = 20%
- Metric Name: Micro-Influencer Engagement Rate
  Description: Engagement from micro-influencers in a campaign
  Category: Engagement
  Formula: (Interactions / Impressions from Micro-Influencers) * 100
  Usage Example: If 80 interactions from 2000 impressions, Rate = (80 / 2000) * 100
    = 4%
- Metric Name: Email Segmentation Effectiveness
  Description: Effectiveness of segmented email campaigns on engagement
  Category: Engagement
  Formula: (Engagements from Segmented Emails / Total Segmented Emails Sent) * 100
  Usage Example: 'For 400 engagements from 2000 segmented emails: Effectiveness =
    (400 / 2000) * 100 = 20%'
- Metric Name: Social Media Advertising ROI
  Description: Measurement of return from social media ads
  Category: Profitability
  Formula: (Revenue from Social Ads - Cost of Social Ads) / Cost of Social Ads
  Usage Example: If $8000 made from $2000 spent, ROI = ($8000 - $2000) / $2000 = 300%