[
    {
        "Metric Name": "Customer Acquisition Cost (CAC)",
        "Description": "Total cost of acquiring a new customer",
        "Category": "Cost Efficiency",
        "Formula": "Total Cost of Marketing / Number of New Customers",
        "Usage Example": "If you spent $500 on ads and gained 10 new customers, CAC = $500 / 10 = $50"
    },
    {
        "Metric Name": "Return on Investment (ROI)",
        "Description": "Measure of the profitability of an investment",
        "Category": "Profitability",
        "Formula": "(Net Profit / Cost of Investment) * 100",
        "Usage Example": "If you spent $1000 and made $1500, ROI = ($1500 - $1000) / $1000 * 100 = 50%"
    },
    {
        "Metric Name": "Conversion Rate",
        "Description": "Percentage of users who take a desired action",
        "Category": "Effectiveness",
        "Formula": "(Conversions / Total Visitors) * 100",
        "Usage Example": "If you had 200 visitors and 20 conversions, Conversion Rate = (20 / 200) * 100 = 10%"
    },
    {
        "Metric Name": "Click-Through Rate (CTR)",
        "Description": "Percentage of people who clicked on an ad versus those who saw it",
        "Category": "Engagement",
        "Formula": "(Clicks / Impressions) * 100",
        "Usage Example": "If your ad had 1000 impressions and 50 clicks, CTR = (50 / 1000) * 100 = 5%"
    },
    {
        "Metric Name": "Cost Per Click (CPC)",
        "Description": "Cost incurred for each click on an ad",
        "Category": "Cost Efficiency",
        "Formula": "Total Spend / Total Clicks",
        "Usage Example": "If you spent $200 and had 100 clicks, CPC = $200 / 100 = $2"
    },
    {
        "Metric Name": "Lead Conversion Rate",
        "Description": "Percentage of leads that convert into customers",
        "Category": "Effectiveness",
        "Formula": "(Customers / Total Leads) * 100",
        "Usage Example": "If you generated 100 leads and converted 10, Lead Conversion Rate = (10 / 100) * 100 = 10%"
    },
    {
        "Metric Name": "Lifetime Value (LTV)",
        "Description": "Total revenue expected from a customer during their engagement",
        "Category": "Value Metric",
        "Formula": "Average Purchase Value * Average Purchase Frequency * Average Customer Lifespan",
        "Usage Example": "If Avg Purchase = $100, Frequency = 5, Lifespan = 3 years, LTV = $100 * 5 * 3 = $1500"
    },
    {
        "Metric Name": "Return on Ad Spend (ROAS)",
        "Description": "Revenue generated for every dollar spent on advertising",
        "Category": "Profitability",
        "Formula": "Revenue from Ads / Cost of Ads",
        "Usage Example": "If you earned $3000 from ads and spent $1000, ROAS = $3000 / $1000 = 3"
    },
    {
        "Metric Name": "Social Media Engagement Rate",
        "Description": "Interaction level on social media posts compared to reach or impressions",
        "Category": "Engagement",
        "Formula": "(Engagements / Impressions) * 100",
        "Usage Example": "If a post has 150 engagements from 3000 impressions, Engagement Rate = (150 / 3000) * 100 = 5%"
    },
    {
        "Metric Name": "Email Open Rate",
        "Description": "Percentage of recipients who open an email compared to the total number sent",
        "Category": "Engagement",
        "Formula": "(Opened Emails / Total Emails Sent) * 100",
        "Usage Example": "If you sent 1000 emails and 200 were opened, Open Rate = (200 / 1000) * 100 = 20%"
    },
    {
        "Metric Name": "Email Click-Through Rate",
        "Description": "Percentage of opened emails that clicked on a link",
        "Category": "Engagement",
        "Formula": "(Clicks / Opened Emails) * 100",
        "Usage Example": "If 200 emails opened and 30 clicked, Click-Through Rate = (30 / 200) * 100 = 15%"
    },
    {
        "Metric Name": "Bounce Rate",
        "Description": "Percentage of visitors who navigate away from the site after viewing only one page",
        "Category": "Effectiveness",
        "Formula": "(Single Page Visits / Total Visits) * 100",
        "Usage Example": "If 300 out of 1000 visitors bounced, Bounce Rate = (300 / 1000) * 100 = 30%"
    },
    {
        "Metric Name": "Impressions",
        "Description": "Total number of times an ad is displayed to users",
        "Category": "Awareness",
        "Formula": NaN,
        "Usage Example": "If your ad was shown 5000 times, Impressions = 5000"
    },
    {
        "Metric Name": "Net Promoter Score (NPS)",
        "Description": "Measure of customer loyalty and satisfaction",
        "Category": "Customer Feedback",
        "Formula": "% Promoters - % Detractors",
        "Usage Example": "If 70% are promoters and 10% are detractors, NPS = 70 - 10 = 60"
    },
    {
        "Metric Name": "Cost Per Lead (CPL)",
        "Description": "Cost incurred to acquire a single lead",
        "Category": "Cost Efficiency",
        "Formula": "Total Cost / Total Leads",
        "Usage Example": "If $600 is spent and generates 150 leads, CPL = $600 / 150 = $4"
    },
    {
        "Metric Name": "Website Traffic",
        "Description": "Total number of visitors to a website over a specific period",
        "Category": "Traffic Metric",
        "Formula": NaN,
        "Usage Example": "If your site had 10,000 visitors in a month, Traffic = 10,000"
    },
    {
        "Metric Name": "Page Views",
        "Description": "Total number of pages viewed by users on your website",
        "Category": "Traffic Metric",
        "Formula": NaN,
        "Usage Example": "If users viewed a total of 25,000 pages, Page Views = 25,000"
    },
    {
        "Metric Name": "Average Session Duration",
        "Description": "Average amount of time visitors spend on the site",
        "Category": "User Engagement",
        "Formula": "Total Session Time / Total Sessions",
        "Usage Example": "If total session time is 1000 minutes for 200 sessions, Average Session Duration = 1000 / 200 = 5 minutes"
    },
    {
        "Metric Name": "Return on Marketing Investment (ROMI)",
        "Description": "Measurement of the effectiveness of marketing campaigns",
        "Category": "Profitability",
        "Formula": "(Revenue from Marketing - Cost of Marketing) / Cost of Marketing",
        "Usage Example": "If $2000 revenue from $1000 spent, ROMI = ($2000 - $1000)/$1000 = 100%"
    },
    {
        "Metric Name": "Churn Rate",
        "Description": "Percentage of customers who stop using a service over a given period",
        "Category": "Retention Metric",
        "Formula": "(Lost Customers / Total Customers at Start of Period) * 100",
        "Usage Example": "If you start with 100 customers and lose 5, Churn Rate = (5 / 100) * 100 = 5%"
    },
    {
        "Metric Name": "Customer Retention Rate",
        "Description": "Percentage of customers retained over time",
        "Category": "Retention Metric",
        "Formula": "(Customers at End - New Customers) / Customers at Start * 100",
        "Usage Example": "If you had 90 customers at start, gained 10 new, and ended with 95, Retention Rate = (95 - 10) / 90 * 100 = 94.44%"
    },
    {
        "Metric Name": "Return on Customer Investment (ROCI)",
        "Description": "The return generated from investing in a customer",
        "Category": "Profitability",
        "Formula": "(Revenue - Investment Cost) / Investment Cost",
        "Usage Example": "If you invest $500 in a customer and earn $1200, ROCI = ($1200 - $500) / $500 = 140%"
    },
    {
        "Metric Name": "Cost Per Acquisition (CPA)",
        "Description": "Cost incurred to acquire a single customer",
        "Category": "Cost Efficiency",
        "Formula": "Total Cost / Total Acquired Customers",
        "Usage Example": "If $4000 is spent for 100 customers, CPA = $4000 / 100 = $40"
    },
    {
        "Metric Name": "Organic Traffic Growth Rate",
        "Description": "Measure of increase in visitors arriving from organic search",
        "Category": "Growth Metric",
        "Formula": "(New Organic Visitors - Old Organic Visitors) / Old Organic Visitors * 100",
        "Usage Example": "If 200 organic visitors last month and now 300, Growth Rate = (300 - 200) / 200 * 100 = 50%"
    },
    {
        "Metric Name": "Lead-to-Customer Rate",
        "Description": "Percentage of leads that become paying customers",
        "Category": "Effectiveness",
        "Formula": "(Customers / Leads) * 100",
        "Usage Example": "If you convert 25 out of 200 leads, Rate = (25 / 200) * 100 = 12.5%"
    },
    {
        "Metric Name": "Engagement Rate",
        "Description": "Specific metric assessing interaction with content/webpage",
        "Category": "Engagement",
        "Formula": "(Total Engagements / Total Impressions) * 100",
        "Usage Example": "If you have 400 engagements on 8000 impressions, Engagement Rate = (400 / 8000) * 100 = 5%"
    },
    {
        "Metric Name": "Cost per Engagement (CPE)",
        "Description": "Cost incurred for each user engagement",
        "Category": "Cost Efficiency",
        "Formula": "Total Cost / Total Engagements",
        "Usage Example": "If you spent $500 for 200 engagements, CPE = $500 / 200 = $2.5"
    },
    {
        "Metric Name": "Website Conversion Rate",
        "Description": "The proportion of visitors that complete a desired action",
        "Category": "Effectiveness",
        "Formula": "(Conversions / Total Visitors) * 100",
        "Usage Example": "If you convert 50 visits out of 2000, Conversion Rate = (50 / 2000) * 100 = 2.5%"
    },
    {
        "Metric Name": "Revenue per Visitor (RPV)",
        "Description": "Average revenue generated per visitor to the website",
        "Category": "Revenue Metric",
        "Formula": "Total Revenue / Total Visitors",
        "Usage Example": "If the site made $2000 from 1000 visitors, RPV = $2000 / 1000 = $2"
    },
    {
        "Metric Name": "Unique Visitors",
        "Description": "Count of distinct individuals visiting the site in a given period",
        "Category": "Traffic Metric",
        "Formula": NaN,
        "Usage Example": "If 1500 unique individuals visit your site, Unique Visitors = 1500"
    },
    {
        "Metric Name": "Search Engine Results Page (SERP) Visibility",
        "Description": "Position of website in search engine results",
        "Category": "Visibility Metric",
        "Formula": NaN,
        "Usage Example": "If your site ranks #1 for 10 keywords, Visibility = 10"
    },
    {
        "Metric Name": "Average Order Value (AOV)",
        "Description": "Average amount spent by customers per order",
        "Category": "Revenue Metric",
        "Formula": "Total Revenue / Total Orders",
        "Usage Example": "If total revenue is $5000 from 250 orders, AOV = $5000 / 250 = $20"
    },
    {
        "Metric Name": "Traffic Sources Breakdown",
        "Description": "Distribution of traffic segmented by source (SEO, PPC, Social, etc.)",
        "Category": "Traffic Metric",
        "Formula": NaN,
        "Usage Example": "If you have 40% organic, 35% direct, 15% social, and 10% referral traffic, breakdown is 40/35/15/10"
    },
    {
        "Metric Name": "Influencer Engagement Rate",
        "Description": "Interaction level with influencer's content compared to reach",
        "Category": "Engagement",
        "Formula": "(Engagements / Impressions) * 100",
        "Usage Example": "If an influencer has 200 interactions from 5000 impressions, Engagement Rate = (200 / 5000) * 100 = 4%"
    },
    {
        "Metric Name": "Affiliate Marketing ROI",
        "Description": "Return generated from affiliate marketing efforts",
        "Category": "Profitability",
        "Formula": "(Revenue from Affiliates - Cost of Affiliates) / Cost of Affiliates",
        "Usage Example": "If $3000 is generated from $1000 spent on affiliates, ROI = ($3000 - $1000) / $1000 = 200%"
    },
    {
        "Metric Name": "Content Marketing ROI",
        "Description": "Profit generated from investment in content marketing",
        "Category": "Profitability",
        "Formula": "(Revenue from Content - Cost of Content) / Cost of Content",
        "Usage Example": "If you earn $5000 from $2000 spent on content, ROI = ($5000 - $2000) / $2000 = 150%"
    },
    {
        "Metric Name": "Referral Rate",
        "Description": "Percentage of customers who refer new customers",
        "Category": "Customer Advocacy",
        "Formula": "(Referred Customers / Total Customers) * 100",
        "Usage Example": "If 30 customers refer from 300 total customers, Referral Rate = (30 / 300) * 100 = 10%"
    },
    {
        "Metric Name": "Brand Awareness Score",
        "Description": "Measure of how well consumers recognize or recall a brand",
        "Category": "Awareness Metric",
        "Formula": NaN,
        "Usage Example": "If surveys show 70% recognition of your brand in a target demographic, Score = 70%"
    },
    {
        "Metric Name": "User Feedback Score",
        "Description": "Evaluation score based on user reviews and feedback",
        "Category": "Customer Feedback",
        "Formula": NaN,
        "Usage Example": "If average score from 100 surveys is 4.5 out of 5, User Feedback Score = 4.5"
    },
    {
        "Metric Name": "Media Efficiency Ratio",
        "Description": "Ratio of ad spend to revenue generated from ads",
        "Category": "Cost Efficiency",
        "Formula": "Revenue from Ads / Cost of Ads",
        "Usage Example": "If $10,000 in revenue for $2000 spent, Ratio = $10,000 / $2000 = 5"
    },
    {
        "Metric Name": "Growth in Email List Size",
        "Description": "Increase in the number of subscribers over time",
        "Category": "Growth Metric",
        "Formula": "(New Subscribers - Old Subscribers) / Old Subscribers * 100",
        "Usage Example": "If you have 500 old subscribers and gain 200 new, Growth = (700 - 500) / 500 * 100 = 40%"
    },
    {
        "Metric Name": "Social Share of Voice (SOV)",
        "Description": "Proportion of mentions your brand receives relative to others",
        "Category": "Brand Awareness",
        "Formula": "(Your Mentions / Total Mentions) * 100",
        "Usage Example": "If your brand has 300 mentions out of 1200 total mentions, SOV = (300 / 1200) * 100 = 25%"
    },
    {
        "Metric Name": "Video Engagement Rate",
        "Description": "Percentage of viewers interacting with video content",
        "Category": "Engagement",
        "Formula": "(Interactions / Total Views) * 100",
        "Usage Example": "If 50 interacted from 1000 views, Engagement Rate = (50 / 1000) * 100 = 5%"
    },
    {
        "Metric Name": "App Download Conversion Rate",
        "Description": "Percentage of visits that result in app downloads",
        "Category": "Effectiveness",
        "Formula": "(App Downloads / Visitors) * 100",
        "Usage Example": "If you had 500 visitors with 50 downloads, Rate = (50 / 500) * 100 = 10%"
    },
    {
        "Metric Name": "Ad Impressions Growth Rate",
        "Description": "Measure of how the number of ad impressions changes over time",
        "Category": "Traffic Metric",
        "Formula": "(New Impressions - Old Impressions) / Old Impressions * 100",
        "Usage Example": "If impressions change from 2000 to 3000, Growth = (3000 - 2000) / 2000 * 100 = 50%"
    },
    {
        "Metric Name": "Average Response Time",
        "Description": "Average time taken to respond to customer inquiries",
        "Category": "Customer Service Metric",
        "Formula": "Total Response Time / Total Inquiries",
        "Usage Example": "If the total response time is 100 minutes over 20 inquiries, Average Response = 100 / 20 = 5 minutes"
    },
    {
        "Metric Name": "Purchase Frequency Rate",
        "Description": "How often the average customer makes a purchase in a given period",
        "Category": "Customer Behavior",
        "Formula": "Total Purchases / Total Customers",
        "Usage Example": "If there are 100 purchases by 20 customers, Frequency = 100 / 20 = 5 times"
    },
    {
        "Metric Name": "Cost Per Thousand Impressions (CPM)",
        "Description": "Cost incurred for serving 1000 impressions of an ad",
        "Category": "Cost Efficiency",
        "Formula": "Total Cost / (Impressions / 1000)",
        "Usage Example": "If $500 is spent for 100,000 impressions, CPM = $500 / (100000 / 1000) = $5"
    },
    {
        "Metric Name": "Event Attendance Rate",
        "Description": "Percentage of invitees who attend an event",
        "Category": "Effectiveness",
        "Formula": "(Attendees / Invited) * 100",
        "Usage Example": "If 200 attended out of 1000 invited, Attendance Rate = (200 / 1000) * 100 = 20%"
    },
    {
        "Metric Name": "Influencer Marketing ROI",
        "Description": "Return generated from influencer collaborations",
        "Category": "Profitability",
        "Formula": "(Revenue from Influencers - Cost of Influencers) / Cost of Influencers",
        "Usage Example": "If you earn $7000 from $3000 spent on influencers, ROI = ($7000 - $3000) / $3000 = 133%"
    },
    {
        "Metric Name": "Product Return Rate",
        "Description": "Percentage of products returned by customers after purchase",
        "Category": "Customer Satisfaction",
        "Formula": "(Returned Products / Total Sold Products) * 100",
        "Usage Example": "If 30 out of 1000 sold are returned, Return Rate = (30 / 1000) * 100 = 3%"
    },
    {
        "Metric Name": "Social Media Follower Growth Rate",
        "Description": "Rate at which social media followers increase",
        "Category": "Growth Metric",
        "Formula": "(New Followers - Old Followers) / Old Followers * 100",
        "Usage Example": "If you started with 200 followers and gained 100, Growth Rate = (300 - 200) / 200 * 100 = 50%"
    },
    {
        "Metric Name": "Failure Rate",
        "Description": "Percentage of campaigns that didn't meet goals or KPI",
        "Category": "Effectiveness",
        "Formula": "(Failed Campaigns / Total Campaigns) * 100",
        "Usage Example": "If 20 out of 100 campaigns failed, Failure Rate = (20 / 100) * 100 = 20%"
    },
    {
        "Metric Name": "Customer Satisfaction Score (CSAT)",
        "Description": "Measure of customer satisfaction through survey responses",
        "Category": "Customer Feedback",
        "Formula": "(Number of Satisfied Customers / Total Number of Customers Surveyed) * 100",
        "Usage Example": "If 80 out of 100 customers report satisfaction, CSAT = (80 / 100) * 100 = 80%"
    },
    {
        "Metric Name": "Search Engine Traffic",
        "Description": "Visitors who arrive via search engines",
        "Category": "Traffic Metric",
        "Formula": NaN,
        "Usage Example": "If 4000 visitors came from search engines, Traffic = 4000"
    },
    {
        "Metric Name": "Channel Performance Ratio",
        "Description": "Measure of overall performance of various marketing channels",
        "Category": "Performance Metric",
        "Formula": NaN,
        "Usage Example": "If Channel A generates 50% traffic, Channel B 30%, Channel C 20%, Ratios = 50/30/20"
    },
    {
        "Metric Name": "Daily Active Users (DAU)",
        "Description": "Number of unique users engaging with a product or service daily",
        "Category": "User Engagement",
        "Formula": NaN,
        "Usage Example": "If your app has 300 DAU, Active Users = 300"
    },
    {
        "Metric Name": "Monthly Active Users (MAU)",
        "Description": "Number of unique users engaging with a product or service monthly",
        "Category": "User Engagement",
        "Formula": NaN,
        "Usage Example": "If your app has 1200 MAU, Active Users = 1200"
    },
    {
        "Metric Name": "Remarketing Conversion Rate",
        "Description": "Conversion rate for users who have been re-targeted via ads",
        "Category": "Effectiveness",
        "Formula": "(Conversions from Remarketing / Total Re-targeted Users) * 100",
        "Usage Example": "If 20 of 100 users convert from remarketing, Rate = (20 / 100) * 100 = 20%"
    },
    {
        "Metric Name": "Customer Feedback Rate",
        "Description": "Percentage of customers who provide feedback after purchase",
        "Category": "Customer Feedback",
        "Formula": "(Feedback Provided / Customers Surveyed) * 100",
        "Usage Example": "If 150 out of 1000 provide feedback, Rate = (150 / 1000) * 100 = 15%"
    },
    {
        "Metric Name": "Cross-Promotion Rate",
        "Description": "Percentage of users who engage with multiple products or services",
        "Category": "User Engagement",
        "Formula": "(Users Engaging with Multiple Products / Total Users) * 100",
        "Usage Example": "If 70 out of 500 use multiple products, Rate = (70 / 500) * 100 = 14%"
    },
    {
        "Metric Name": "Customer Lifetime Value to CAC Ratio (LTV:CAC)",
        "Description": "Comparative measure of customer value versus acquisition cost",
        "Category": "Value Metric",
        "Formula": "Customer Lifetime Value / Customer Acquisition Cost",
        "Usage Example": "If LTV is $1500 and CAC is $200, Ratio = $1500 / $200 = 7.5"
    },
    {
        "Metric Name": "Chatbot Engagement Rate",
        "Description": "Percentage of visitors interacting with chatbot",
        "Category": "Engagement",
        "Formula": "(Chatbot Interactions / Total Visitors) * 100",
        "Usage Example": "If your chatbot had 150 interactions from 1000 visitors, Rate = (150 / 1000) * 100 = 15%"
    },
    {
        "Metric Name": "Customer Engagement Score",
        "Description": "A composite score measuring overall customer engagement",
        "Category": "Engagement Metric",
        "Formula": NaN,
        "Usage Example": "If the score is from surveys, interactions, and sales conversions, score can be populated accordingly."
    },
    {
        "Metric Name": "Audience Growth Rate",
        "Description": "Measure of increase in audience size over a set period",
        "Category": "Growth Metric",
        "Formula": "(New Audience - Old Audience) / Old Audience * 100",
        "Usage Example": "If you grow from 500 to 700 audience members, Growth Rate = (700 - 500) / 500 * 100 = 40%"
    },
    {
        "Metric Name": "Referral Conversion Rate",
        "Description": "Percentage of customers acquired through referrals",
        "Category": "Effectiveness",
        "Formula": "(Referred Customers / Total Referrals) * 100",
        "Usage Example": "If you refer 100 customers and gain 20, Conversion Rate = (20 / 100) * 100 = 20%"
    },
    {
        "Metric Name": "Community Engagement Rate",
        "Description": "Interaction level in community forums or social groups",
        "Category": "Engagement",
        "Formula": "(Engagements in Community / Community Members) * 100",
        "Usage Example": "If a community has 200 members and 50 engagements, Rate = (50 / 200) * 100 = 25%"
    },
    {
        "Metric Name": "Search Ranking Position",
        "Description": "Position on the search results page for specific keywords",
        "Category": "Visibility Metric",
        "Formula": NaN,
        "Usage Example": "If your site ranks #3 for its target keyword, Ranking Position = 3"
    },
    {
        "Metric Name": "Lead Nurturing Conversion Rate",
        "Description": "Percentage of nurtured leads that convert to sales",
        "Category": "Effectiveness",
        "Formula": "(Converted Leads / Total Nurtured Leads) * 100",
        "Usage Example": "If 15 out of 100 nurtured leads convert, Rate = (15 / 100) * 100 = 15%"
    },
    {
        "Metric Name": "Cost Per Engagement (CPE)",
        "Description": "Cost of gaining an engagement in a campaign",
        "Category": "Cost Efficiency",
        "Formula": "Total Cost / Total Engagements",
        "Usage Example": "If $800 is spent and 400 engagements are gained, CPE = $800 / 400 = $2"
    },
    {
        "Metric Name": "Upsell Rate",
        "Description": "Percentage of customers who purchase additional products or services",
        "Category": "Sales Metric",
        "Formula": "(Upsells / Total Sales) * 100",
        "Usage Example": "If you upsell to 25 of 500 customers, Rate = (25 / 500) * 100 = 5%"
    },
    {
        "Metric Name": "Mobile Traffic Percentage",
        "Description": "The percentage of visitors who arrive via mobile devices",
        "Category": "Traffic Metric",
        "Formula": "(Mobile Visitors / Total Visitors) * 100",
        "Usage Example": "If 300 mobile visitors out of 1000 total, Percentage = (300 / 1000) * 100 = 30%"
    },
    {
        "Metric Name": "Marketing Qualified Leads (MQL)",
        "Description": "Leads deemed more likely to become customers based on specific criteria",
        "Category": "Lead Metric",
        "Formula": NaN,
        "Usage Example": "If you identify 150 MQLs from 1000 leads, MQL Count = 150"
    },
    {
        "Metric Name": "Sales Qualified Leads (SQL)",
        "Description": "Leads that have been vetted as being ready for sales contact",
        "Category": "Lead Metric",
        "Formula": NaN,
        "Usage Example": "If you designate 80 SQL from 150 MQLs, SQL Count = 80"
    },
    {
        "Metric Name": "Cost Per Acquisition Ratio",
        "Description": "Metric comparing CPC and CPA for different channels",
        "Category": "Cost Efficiency",
        "Formula": "CPC / CPA",
        "Usage Example": "If CPC=$1.50 and CPA=$20, CPA Ratio = $1.50 / $20 = 0.075"
    },
    {
        "Metric Name": "Video Views Growth Rate",
        "Description": "Rate at which views increase on video content",
        "Category": "Growth Metric",
        "Formula": "(New Video Views - Old Video Views) / Old Video Views * 100",
        "Usage Example": "If your video grows from 200 to 400 views, Growth Rate = (400 - 200) / 200 * 100 = 100%"
    },
    {
        "Metric Name": "Social Media Post Reach",
        "Description": "Total number of unique users who saw a specific post",
        "Category": "Reach Metric",
        "Formula": NaN,
        "Usage Example": "If a post reaches 5000 users, Reach = 5000"
    },
    {
        "Metric Name": "Lead Generation Rate",
        "Description": "The rate at which leads are generated from a campaign",
        "Category": "Effectiveness",
        "Formula": "(New Leads / Total Visitors) * 100",
        "Usage Example": "If 200 leads from 5000 visitors, Generation Rate = (200 / 5000) * 100 = 4%"
    },
    {
        "Metric Name": "Cost Per Click Ratio (CPC Ratio)",
        "Description": "Comparison metric for CPCs across different campaigns or keywords",
        "Category": "Cost Efficiency",
        "Formula": "CPC for Campaign A / CPC for Campaign B",
        "Usage Example": "If Campaign A CPC is $2.00, and Campaign B is $1.50, Ratio = $2.00 / $1.50 = 1.33"
    },
    {
        "Metric Name": "Dynamic Pricing Impact",
        "Description": "Measure of revenue change due to dynamic pricing strategies",
        "Category": "Profitability",
        "Formula": "Revenue Change / Original Revenue * 100",
        "Usage Example": "If dynamic pricing increases revenue from $10,000 to $15,000, Impact = ($15,000 - $10,000) / $10,000 * 100 = 50%"
    },
    {
        "Metric Name": "Local SEO Performance",
        "Description": "Metrics assessing effectiveness in local search results",
        "Category": "Performance Metric",
        "Formula": NaN,
        "Usage Example": "If metrics show increases in local rankings, performance can be analyzed over time."
    },
    {
        "Metric Name": "Ad Spend Efficiency",
        "Description": "Measurement of how effectively ad dollars translate to revenue",
        "Category": "Cost Efficiency",
        "Formula": "Revenue Generated / Total Ad Spend",
        "Usage Example": "If $20,000 revenue from $5000 ad spend, Efficiency = $20,000 / $5000 = 4"
    },
    {
        "Metric Name": "Content Share Rate",
        "Description": "Percentage of content that gets shared across social media",
        "Category": "Engagement",
        "Formula": "(Shares / Total Views) * 100",
        "Usage Example": "If your content is shared 100 times out of 2000 views, Share Rate = (100 / 2000) * 100 = 5%"
    },
    {
        "Metric Name": "Mobile Conversion Rate",
        "Description": "Conversion rate of mobile visitors on a site",
        "Category": "Effectiveness",
        "Formula": "(Mobile Conversions / Mobile Visitors) * 100",
        "Usage Example": "If 30 mobile conversions out of 1000 visitors, Mobile Rate = (30 / 1000) * 100 = 3%"
    },
    {
        "Metric Name": "Customer Interaction Score",
        "Description": "Score based on quality and quantity of customer interactions",
        "Category": "Engagement Metric",
        "Formula": NaN,
        "Usage Example": "This score can be derived from customer service interactions, purchases, and engagement metrics."
    },
    {
        "Metric Name": "Banner Ad Click Rate",
        "Description": "Percentage of clicks on banner ads compared to impressions",
        "Category": "Engagement",
        "Formula": "(Clicks on Banner Ads / Impressions) * 100",
        "Usage Example": "If 50 clicks from 5000 impressions, Click Rate = (50 / 5000) * 100 = 1%"
    },
    {
        "Metric Name": "Return on Investment per Channel",
        "Description": "ROI specific to individual marketing channels",
        "Category": "Profitability",
        "Formula": "(Channel Revenue - Channel Cost) / Channel Cost",
        "Usage Example": "For Channel A with revenue $6000 and cost $2000, ROI = ($6000 - $2000) / $2000 = 200%"
    },
    {
        "Metric Name": "Referral Program Conversion Rate",
        "Description": "Percentage of customers acquired through referral programs",
        "Category": "Effectiveness",
        "Formula": "(New Customers from Referrals / Total Referrals) * 100",
        "Usage Example": "If 50 customers come from a program of 100 referrals, Rate = (50 / 100) * 100 = 50%"
    },
    {
        "Metric Name": "E-commerce Customer Satisfaction Score",
        "Description": "Customer satisfaction specific to e-commerce experience",
        "Category": "Customer Feedback",
        "Formula": NaN,
        "Usage Example": "Satisfaction can be gauged from post-purchase surveys."
    },
    {
        "Metric Name": "Ad Variance Testing Results",
        "Description": "Results from split-testing different ad versions",
        "Category": "Effectiveness",
        "Formula": NaN,
        "Usage Example": "Determine which ad performed better in conversion or click rates."
    },
    {
        "Metric Name": "Customer Feedback Implementation Rate",
        "Description": "Rate at which customer feedback is addressed in a business",
        "Category": "Operational Metric",
        "Formula": "(Feedback Implementations / Total Feedback Received) * 100",
        "Usage Example": "If you implement solutions from 40 out of 160 feedback instances, Implementation Rate = (40 / 160) * 100 = 25%"
    },
    {
        "Metric Name": "Market Penetration Rate",
        "Description": "Percentage of target market reached by a business",
        "Category": "Market Awareness",
        "Formula": "(Total Customers / Total Target Market) * 100",
        "Usage Example": "If you have 1000 customers in a target market of 10,000, Rate = (1000 / 10000) * 100 = 10%"
    },
    {
        "Metric Name": "Ad Retargeting Conversion Rate",
        "Description": "Conversion rate for users previously targeted with ads",
        "Category": "Effectiveness",
        "Formula": "(Conversions from Retargeted Users / Total Retargeted Users) * 100",
        "Usage Example": "If 30 out of 200 users retargeted convert, Rate = (30 / 200) * 100 = 15%"
    },
    {
        "Metric Name": "Sales Growth Rate",
        "Description": "Rate at which sales revenue is increasing over time",
        "Category": "Sales Metric",
        "Formula": "(New Sales - Old Sales) / Old Sales * 100",
        "Usage Example": "If sales grow from $50,000 to $60,000, Growth Rate = ($60,000 - $50,000) / $50,000 * 100 = 20%"
    },
    {
        "Metric Name": "Micro-Influencer Engagement Rate",
        "Description": "Engagement from micro-influencers in a campaign",
        "Category": "Engagement",
        "Formula": "(Interactions / Impressions from Micro-Influencers) * 100",
        "Usage Example": "If 80 interactions from 2000 impressions, Rate = (80 / 2000) * 100 = 4%"
    },
    {
        "Metric Name": "Email Segmentation Effectiveness",
        "Description": "Effectiveness of segmented email campaigns on engagement",
        "Category": "Engagement",
        "Formula": "(Engagements from Segmented Emails / Total Segmented Emails Sent) * 100",
        "Usage Example": "For 400 engagements from 2000 segmented emails: Effectiveness = (400 / 2000) * 100 = 20%"
    },
    {
        "Metric Name": "Social Media Advertising ROI",
        "Description": "Measurement of return from social media ads",
        "Category": "Profitability",
        "Formula": "(Revenue from Social Ads - Cost of Social Ads) / Cost of Social Ads",
        "Usage Example": "If $8000 made from $2000 spent, ROI = ($8000 - $2000) / $2000 = 300%"
    }
]