| Customer Acquisition Cost (CAC) |
Total cost of acquiring a new customer |
Cost Efficiency |
Total Cost of Marketing / Number of New Customers |
If you spent $500 on ads and gained 10 new customers, CAC = $500 / 10 = $50 |
| Return on Investment (ROI) |
Measure of the profitability of an investment |
Profitability |
(Net Profit / Cost of Investment) * 100 |
If you spent $1000 and made $1500, ROI = ($1500 - $1000) / $1000 * 100 = 50% |
| Conversion Rate |
Percentage of users who take a desired action |
Effectiveness |
(Conversions / Total Visitors) * 100 |
If you had 200 visitors and 20 conversions, Conversion Rate = (20 / 200) * 100 = 10% |
| Click-Through Rate (CTR) |
Percentage of people who clicked on an ad versus those who saw it |
Engagement |
(Clicks / Impressions) * 100 |
If your ad had 1000 impressions and 50 clicks, CTR = (50 / 1000) * 100 = 5% |
| Cost Per Click (CPC) |
Cost incurred for each click on an ad |
Cost Efficiency |
Total Spend / Total Clicks |
If you spent $200 and had 100 clicks, CPC = $200 / 100 = $2 |
| Lead Conversion Rate |
Percentage of leads that convert into customers |
Effectiveness |
(Customers / Total Leads) * 100 |
If you generated 100 leads and converted 10, Lead Conversion Rate = (10 / 100) * 100 = 10% |
| Lifetime Value (LTV) |
Total revenue expected from a customer during their engagement |
Value Metric |
Average Purchase Value * Average Purchase Frequency * Average Customer Lifespan |
If Avg Purchase = $100, Frequency = 5, Lifespan = 3 years, LTV = $100 * 5 * 3 = $1500 |
| Return on Ad Spend (ROAS) |
Revenue generated for every dollar spent on advertising |
Profitability |
Revenue from Ads / Cost of Ads |
If you earned $3000 from ads and spent $1000, ROAS = $3000 / $1000 = 3 |
| Social Media Engagement Rate |
Interaction level on social media posts compared to reach or impressions |
Engagement |
(Engagements / Impressions) * 100 |
If a post has 150 engagements from 3000 impressions, Engagement Rate = (150 / 3000) * 100 = 5% |
| Email Open Rate |
Percentage of recipients who open an email compared to the total number sent |
Engagement |
(Opened Emails / Total Emails Sent) * 100 |
If you sent 1000 emails and 200 were opened, Open Rate = (200 / 1000) * 100 = 20% |
| Email Click-Through Rate |
Percentage of opened emails that clicked on a link |
Engagement |
(Clicks / Opened Emails) * 100 |
If 200 emails opened and 30 clicked, Click-Through Rate = (30 / 200) * 100 = 15% |
| Bounce Rate |
Percentage of visitors who navigate away from the site after viewing only one page |
Effectiveness |
(Single Page Visits / Total Visits) * 100 |
If 300 out of 1000 visitors bounced, Bounce Rate = (300 / 1000) * 100 = 30% |
| Impressions |
Total number of times an ad is displayed to users |
Awareness |
NaN |
If your ad was shown 5000 times, Impressions = 5000 |
| Net Promoter Score (NPS) |
Measure of customer loyalty and satisfaction |
Customer Feedback |
% Promoters - % Detractors |
If 70% are promoters and 10% are detractors, NPS = 70 - 10 = 60 |
| Cost Per Lead (CPL) |
Cost incurred to acquire a single lead |
Cost Efficiency |
Total Cost / Total Leads |
If $600 is spent and generates 150 leads, CPL = $600 / 150 = $4 |
| Website Traffic |
Total number of visitors to a website over a specific period |
Traffic Metric |
NaN |
If your site had 10,000 visitors in a month, Traffic = 10,000 |
| Page Views |
Total number of pages viewed by users on your website |
Traffic Metric |
NaN |
If users viewed a total of 25,000 pages, Page Views = 25,000 |
| Average Session Duration |
Average amount of time visitors spend on the site |
User Engagement |
Total Session Time / Total Sessions |
If total session time is 1000 minutes for 200 sessions, Average Session Duration = 1000 / 200 = 5 minutes |
| Return on Marketing Investment (ROMI) |
Measurement of the effectiveness of marketing campaigns |
Profitability |
(Revenue from Marketing - Cost of Marketing) / Cost of Marketing |
If $2000 revenue from $1000 spent, ROMI = ($2000 - $1000)/$1000 = 100% |
| Churn Rate |
Percentage of customers who stop using a service over a given period |
Retention Metric |
(Lost Customers / Total Customers at Start of Period) * 100 |
If you start with 100 customers and lose 5, Churn Rate = (5 / 100) * 100 = 5% |
| Customer Retention Rate |
Percentage of customers retained over time |
Retention Metric |
(Customers at End - New Customers) / Customers at Start * 100 |
If you had 90 customers at start, gained 10 new, and ended with 95, Retention Rate = (95 - 10) / 90 * 100 = 94.44% |
| Return on Customer Investment (ROCI) |
The return generated from investing in a customer |
Profitability |
(Revenue - Investment Cost) / Investment Cost |
If you invest $500 in a customer and earn $1200, ROCI = ($1200 - $500) / $500 = 140% |
| Cost Per Acquisition (CPA) |
Cost incurred to acquire a single customer |
Cost Efficiency |
Total Cost / Total Acquired Customers |
If $4000 is spent for 100 customers, CPA = $4000 / 100 = $40 |
| Organic Traffic Growth Rate |
Measure of increase in visitors arriving from organic search |
Growth Metric |
(New Organic Visitors - Old Organic Visitors) / Old Organic Visitors * 100 |
If 200 organic visitors last month and now 300, Growth Rate = (300 - 200) / 200 * 100 = 50% |
| Lead-to-Customer Rate |
Percentage of leads that become paying customers |
Effectiveness |
(Customers / Leads) * 100 |
If you convert 25 out of 200 leads, Rate = (25 / 200) * 100 = 12.5% |
| Engagement Rate |
Specific metric assessing interaction with content/webpage |
Engagement |
(Total Engagements / Total Impressions) * 100 |
If you have 400 engagements on 8000 impressions, Engagement Rate = (400 / 8000) * 100 = 5% |
| Cost per Engagement (CPE) |
Cost incurred for each user engagement |
Cost Efficiency |
Total Cost / Total Engagements |
If you spent $500 for 200 engagements, CPE = $500 / 200 = $2.5 |
| Website Conversion Rate |
The proportion of visitors that complete a desired action |
Effectiveness |
(Conversions / Total Visitors) * 100 |
If you convert 50 visits out of 2000, Conversion Rate = (50 / 2000) * 100 = 2.5% |
| Revenue per Visitor (RPV) |
Average revenue generated per visitor to the website |
Revenue Metric |
Total Revenue / Total Visitors |
If the site made $2000 from 1000 visitors, RPV = $2000 / 1000 = $2 |
| Unique Visitors |
Count of distinct individuals visiting the site in a given period |
Traffic Metric |
NaN |
If 1500 unique individuals visit your site, Unique Visitors = 1500 |
| Search Engine Results Page (SERP) Visibility |
Position of website in search engine results |
Visibility Metric |
NaN |
If your site ranks #1 for 10 keywords, Visibility = 10 |
| Average Order Value (AOV) |
Average amount spent by customers per order |
Revenue Metric |
Total Revenue / Total Orders |
If total revenue is $5000 from 250 orders, AOV = $5000 / 250 = $20 |
| Traffic Sources Breakdown |
Distribution of traffic segmented by source (SEO, PPC, Social, etc.) |
Traffic Metric |
NaN |
If you have 40% organic, 35% direct, 15% social, and 10% referral traffic, breakdown is 40/35/15/10 |
| Influencer Engagement Rate |
Interaction level with influencer's content compared to reach |
Engagement |
(Engagements / Impressions) * 100 |
If an influencer has 200 interactions from 5000 impressions, Engagement Rate = (200 / 5000) * 100 = 4% |
| Affiliate Marketing ROI |
Return generated from affiliate marketing efforts |
Profitability |
(Revenue from Affiliates - Cost of Affiliates) / Cost of Affiliates |
If $3000 is generated from $1000 spent on affiliates, ROI = ($3000 - $1000) / $1000 = 200% |
| Content Marketing ROI |
Profit generated from investment in content marketing |
Profitability |
(Revenue from Content - Cost of Content) / Cost of Content |
If you earn $5000 from $2000 spent on content, ROI = ($5000 - $2000) / $2000 = 150% |
| Referral Rate |
Percentage of customers who refer new customers |
Customer Advocacy |
(Referred Customers / Total Customers) * 100 |
If 30 customers refer from 300 total customers, Referral Rate = (30 / 300) * 100 = 10% |
| Brand Awareness Score |
Measure of how well consumers recognize or recall a brand |
Awareness Metric |
NaN |
If surveys show 70% recognition of your brand in a target demographic, Score = 70% |
| User Feedback Score |
Evaluation score based on user reviews and feedback |
Customer Feedback |
NaN |
If average score from 100 surveys is 4.5 out of 5, User Feedback Score = 4.5 |
| Media Efficiency Ratio |
Ratio of ad spend to revenue generated from ads |
Cost Efficiency |
Revenue from Ads / Cost of Ads |
If $10,000 in revenue for $2000 spent, Ratio = $10,000 / $2000 = 5 |
| Growth in Email List Size |
Increase in the number of subscribers over time |
Growth Metric |
(New Subscribers - Old Subscribers) / Old Subscribers * 100 |
If you have 500 old subscribers and gain 200 new, Growth = (700 - 500) / 500 * 100 = 40% |
| Social Share of Voice (SOV) |
Proportion of mentions your brand receives relative to others |
Brand Awareness |
(Your Mentions / Total Mentions) * 100 |
If your brand has 300 mentions out of 1200 total mentions, SOV = (300 / 1200) * 100 = 25% |
| Video Engagement Rate |
Percentage of viewers interacting with video content |
Engagement |
(Interactions / Total Views) * 100 |
If 50 interacted from 1000 views, Engagement Rate = (50 / 1000) * 100 = 5% |
| App Download Conversion Rate |
Percentage of visits that result in app downloads |
Effectiveness |
(App Downloads / Visitors) * 100 |
If you had 500 visitors with 50 downloads, Rate = (50 / 500) * 100 = 10% |
| Ad Impressions Growth Rate |
Measure of how the number of ad impressions changes over time |
Traffic Metric |
(New Impressions - Old Impressions) / Old Impressions * 100 |
If impressions change from 2000 to 3000, Growth = (3000 - 2000) / 2000 * 100 = 50% |
| Average Response Time |
Average time taken to respond to customer inquiries |
Customer Service Metric |
Total Response Time / Total Inquiries |
If the total response time is 100 minutes over 20 inquiries, Average Response = 100 / 20 = 5 minutes |
| Purchase Frequency Rate |
How often the average customer makes a purchase in a given period |
Customer Behavior |
Total Purchases / Total Customers |
If there are 100 purchases by 20 customers, Frequency = 100 / 20 = 5 times |
| Cost Per Thousand Impressions (CPM) |
Cost incurred for serving 1000 impressions of an ad |
Cost Efficiency |
Total Cost / (Impressions / 1000) |
If $500 is spent for 100,000 impressions, CPM = $500 / (100000 / 1000) = $5 |
| Event Attendance Rate |
Percentage of invitees who attend an event |
Effectiveness |
(Attendees / Invited) * 100 |
If 200 attended out of 1000 invited, Attendance Rate = (200 / 1000) * 100 = 20% |
| Influencer Marketing ROI |
Return generated from influencer collaborations |
Profitability |
(Revenue from Influencers - Cost of Influencers) / Cost of Influencers |
If you earn $7000 from $3000 spent on influencers, ROI = ($7000 - $3000) / $3000 = 133% |
| Product Return Rate |
Percentage of products returned by customers after purchase |
Customer Satisfaction |
(Returned Products / Total Sold Products) * 100 |
If 30 out of 1000 sold are returned, Return Rate = (30 / 1000) * 100 = 3% |
| Social Media Follower Growth Rate |
Rate at which social media followers increase |
Growth Metric |
(New Followers - Old Followers) / Old Followers * 100 |
If you started with 200 followers and gained 100, Growth Rate = (300 - 200) / 200 * 100 = 50% |
| Failure Rate |
Percentage of campaigns that didn't meet goals or KPI |
Effectiveness |
(Failed Campaigns / Total Campaigns) * 100 |
If 20 out of 100 campaigns failed, Failure Rate = (20 / 100) * 100 = 20% |
| Customer Satisfaction Score (CSAT) |
Measure of customer satisfaction through survey responses |
Customer Feedback |
(Number of Satisfied Customers / Total Number of Customers Surveyed) * 100 |
If 80 out of 100 customers report satisfaction, CSAT = (80 / 100) * 100 = 80% |
| Search Engine Traffic |
Visitors who arrive via search engines |
Traffic Metric |
NaN |
If 4000 visitors came from search engines, Traffic = 4000 |
| Channel Performance Ratio |
Measure of overall performance of various marketing channels |
Performance Metric |
NaN |
If Channel A generates 50% traffic, Channel B 30%, Channel C 20%, Ratios = 50/30/20 |
| Daily Active Users (DAU) |
Number of unique users engaging with a product or service daily |
User Engagement |
NaN |
If your app has 300 DAU, Active Users = 300 |
| Monthly Active Users (MAU) |
Number of unique users engaging with a product or service monthly |
User Engagement |
NaN |
If your app has 1200 MAU, Active Users = 1200 |
| Remarketing Conversion Rate |
Conversion rate for users who have been re-targeted via ads |
Effectiveness |
(Conversions from Remarketing / Total Re-targeted Users) * 100 |
If 20 of 100 users convert from remarketing, Rate = (20 / 100) * 100 = 20% |
| Customer Feedback Rate |
Percentage of customers who provide feedback after purchase |
Customer Feedback |
(Feedback Provided / Customers Surveyed) * 100 |
If 150 out of 1000 provide feedback, Rate = (150 / 1000) * 100 = 15% |
| Cross-Promotion Rate |
Percentage of users who engage with multiple products or services |
User Engagement |
(Users Engaging with Multiple Products / Total Users) * 100 |
If 70 out of 500 use multiple products, Rate = (70 / 500) * 100 = 14% |
| Customer Lifetime Value to CAC Ratio (LTV:CAC) |
Comparative measure of customer value versus acquisition cost |
Value Metric |
Customer Lifetime Value / Customer Acquisition Cost |
If LTV is $1500 and CAC is $200, Ratio = $1500 / $200 = 7.5 |
| Chatbot Engagement Rate |
Percentage of visitors interacting with chatbot |
Engagement |
(Chatbot Interactions / Total Visitors) * 100 |
If your chatbot had 150 interactions from 1000 visitors, Rate = (150 / 1000) * 100 = 15% |
| Customer Engagement Score |
A composite score measuring overall customer engagement |
Engagement Metric |
NaN |
If the score is from surveys, interactions, and sales conversions, score can be populated accordingly. |
| Audience Growth Rate |
Measure of increase in audience size over a set period |
Growth Metric |
(New Audience - Old Audience) / Old Audience * 100 |
If you grow from 500 to 700 audience members, Growth Rate = (700 - 500) / 500 * 100 = 40% |
| Referral Conversion Rate |
Percentage of customers acquired through referrals |
Effectiveness |
(Referred Customers / Total Referrals) * 100 |
If you refer 100 customers and gain 20, Conversion Rate = (20 / 100) * 100 = 20% |
| Community Engagement Rate |
Interaction level in community forums or social groups |
Engagement |
(Engagements in Community / Community Members) * 100 |
If a community has 200 members and 50 engagements, Rate = (50 / 200) * 100 = 25% |
| Search Ranking Position |
Position on the search results page for specific keywords |
Visibility Metric |
NaN |
If your site ranks #3 for its target keyword, Ranking Position = 3 |
| Lead Nurturing Conversion Rate |
Percentage of nurtured leads that convert to sales |
Effectiveness |
(Converted Leads / Total Nurtured Leads) * 100 |
If 15 out of 100 nurtured leads convert, Rate = (15 / 100) * 100 = 15% |
| Cost Per Engagement (CPE) |
Cost of gaining an engagement in a campaign |
Cost Efficiency |
Total Cost / Total Engagements |
If $800 is spent and 400 engagements are gained, CPE = $800 / 400 = $2 |
| Upsell Rate |
Percentage of customers who purchase additional products or services |
Sales Metric |
(Upsells / Total Sales) * 100 |
If you upsell to 25 of 500 customers, Rate = (25 / 500) * 100 = 5% |
| Mobile Traffic Percentage |
The percentage of visitors who arrive via mobile devices |
Traffic Metric |
(Mobile Visitors / Total Visitors) * 100 |
If 300 mobile visitors out of 1000 total, Percentage = (300 / 1000) * 100 = 30% |
| Marketing Qualified Leads (MQL) |
Leads deemed more likely to become customers based on specific criteria |
Lead Metric |
NaN |
If you identify 150 MQLs from 1000 leads, MQL Count = 150 |
| Sales Qualified Leads (SQL) |
Leads that have been vetted as being ready for sales contact |
Lead Metric |
NaN |
If you designate 80 SQL from 150 MQLs, SQL Count = 80 |
| Cost Per Acquisition Ratio |
Metric comparing CPC and CPA for different channels |
Cost Efficiency |
CPC / CPA |
If CPC=$1.50 and CPA=$20, CPA Ratio = $1.50 / $20 = 0.075 |
| Video Views Growth Rate |
Rate at which views increase on video content |
Growth Metric |
(New Video Views - Old Video Views) / Old Video Views * 100 |
If your video grows from 200 to 400 views, Growth Rate = (400 - 200) / 200 * 100 = 100% |
| Social Media Post Reach |
Total number of unique users who saw a specific post |
Reach Metric |
NaN |
If a post reaches 5000 users, Reach = 5000 |
| Lead Generation Rate |
The rate at which leads are generated from a campaign |
Effectiveness |
(New Leads / Total Visitors) * 100 |
If 200 leads from 5000 visitors, Generation Rate = (200 / 5000) * 100 = 4% |
| Cost Per Click Ratio (CPC Ratio) |
Comparison metric for CPCs across different campaigns or keywords |
Cost Efficiency |
CPC for Campaign A / CPC for Campaign B |
If Campaign A CPC is $2.00, and Campaign B is $1.50, Ratio = $2.00 / $1.50 = 1.33 |
| Dynamic Pricing Impact |
Measure of revenue change due to dynamic pricing strategies |
Profitability |
Revenue Change / Original Revenue * 100 |
If dynamic pricing increases revenue from $10,000 to $15,000, Impact = ($15,000 - $10,000) / $10,000 * 100 = 50% |
| Local SEO Performance |
Metrics assessing effectiveness in local search results |
Performance Metric |
NaN |
If metrics show increases in local rankings, performance can be analyzed over time. |
| Ad Spend Efficiency |
Measurement of how effectively ad dollars translate to revenue |
Cost Efficiency |
Revenue Generated / Total Ad Spend |
If $20,000 revenue from $5000 ad spend, Efficiency = $20,000 / $5000 = 4 |
| Content Share Rate |
Percentage of content that gets shared across social media |
Engagement |
(Shares / Total Views) * 100 |
If your content is shared 100 times out of 2000 views, Share Rate = (100 / 2000) * 100 = 5% |
| Mobile Conversion Rate |
Conversion rate of mobile visitors on a site |
Effectiveness |
(Mobile Conversions / Mobile Visitors) * 100 |
If 30 mobile conversions out of 1000 visitors, Mobile Rate = (30 / 1000) * 100 = 3% |
| Customer Interaction Score |
Score based on quality and quantity of customer interactions |
Engagement Metric |
NaN |
This score can be derived from customer service interactions, purchases, and engagement metrics. |
| Banner Ad Click Rate |
Percentage of clicks on banner ads compared to impressions |
Engagement |
(Clicks on Banner Ads / Impressions) * 100 |
If 50 clicks from 5000 impressions, Click Rate = (50 / 5000) * 100 = 1% |
| Return on Investment per Channel |
ROI specific to individual marketing channels |
Profitability |
(Channel Revenue - Channel Cost) / Channel Cost |
For Channel A with revenue $6000 and cost $2000, ROI = ($6000 - $2000) / $2000 = 200% |
| Referral Program Conversion Rate |
Percentage of customers acquired through referral programs |
Effectiveness |
(New Customers from Referrals / Total Referrals) * 100 |
If 50 customers come from a program of 100 referrals, Rate = (50 / 100) * 100 = 50% |
| E-commerce Customer Satisfaction Score |
Customer satisfaction specific to e-commerce experience |
Customer Feedback |
NaN |
Satisfaction can be gauged from post-purchase surveys. |
| Ad Variance Testing Results |
Results from split-testing different ad versions |
Effectiveness |
NaN |
Determine which ad performed better in conversion or click rates. |
| Customer Feedback Implementation Rate |
Rate at which customer feedback is addressed in a business |
Operational Metric |
(Feedback Implementations / Total Feedback Received) * 100 |
If you implement solutions from 40 out of 160 feedback instances, Implementation Rate = (40 / 160) * 100 = 25% |
| Market Penetration Rate |
Percentage of target market reached by a business |
Market Awareness |
(Total Customers / Total Target Market) * 100 |
If you have 1000 customers in a target market of 10,000, Rate = (1000 / 10000) * 100 = 10% |
| Ad Retargeting Conversion Rate |
Conversion rate for users previously targeted with ads |
Effectiveness |
(Conversions from Retargeted Users / Total Retargeted Users) * 100 |
If 30 out of 200 users retargeted convert, Rate = (30 / 200) * 100 = 15% |
| Sales Growth Rate |
Rate at which sales revenue is increasing over time |
Sales Metric |
(New Sales - Old Sales) / Old Sales * 100 |
If sales grow from $50,000 to $60,000, Growth Rate = ($60,000 - $50,000) / $50,000 * 100 = 20% |
| Micro-Influencer Engagement Rate |
Engagement from micro-influencers in a campaign |
Engagement |
(Interactions / Impressions from Micro-Influencers) * 100 |
If 80 interactions from 2000 impressions, Rate = (80 / 2000) * 100 = 4% |
| Email Segmentation Effectiveness |
Effectiveness of segmented email campaigns on engagement |
Engagement |
(Engagements from Segmented Emails / Total Segmented Emails Sent) * 100 |
For 400 engagements from 2000 segmented emails: Effectiveness = (400 / 2000) * 100 = 20% |
| Social Media Advertising ROI |
Measurement of return from social media ads |
Profitability |
(Revenue from Social Ads - Cost of Social Ads) / Cost of Social Ads |
If $8000 made from $2000 spent, ROI = ($8000 - $2000) / $2000 = 300% |