| Cut |
An abrupt transition from one shot to another |
Basic Concepts |
| Transition |
A technique used to move from one shot to another |
Basic Concepts |
| Fade |
Gradual change in brightness or opacity |
Transitions |
| Dissolve |
A gradual transition between two shots where one fades out as the other fades in |
Transitions |
| Montage |
A sequence of shots that show a progression of time, events, or themes |
Editing Techniques |
| J-Cut |
When audio from the next scene begins before the visual transition occurs |
Editing Techniques |
| L-Cut |
When audio from the previous scene continues after the visual transition has occurred |
Editing Techniques |
| Jump Cut |
A cut that skips over a portion of time, creating an abrupt transition |
Editing Techniques |
| Shot |
A single continuous recording that can be edited into a film |
Basic Concepts |
| Scene |
A collection of shots that take place in a single location and time |
Basic Concepts |
| Sequence |
A series of shots that create a coherent narrative or story arc |
Basic Concepts |
| Voiceover |
Narration added to a video, typically recorded separately from the visual |
Audio |
| Soundtrack |
The audio component that accompanies the visuals, including music and effects |
Audio |
| Music bed |
Background music used to enhance the emotional tone of scenes |
Audio |
| Diegetic sound |
Sound that originates from within the video world, such as dialogue or ambient noise |
Audio |
| Nondiegetic sound |
Sound that does not originate from the video world, such as background music or voiceovers |
Audio |
| Lower third |
Text overlay at the lower part of the screen used for information such as names or titles |
Graphics |
| Keyframe |
A point in time where a property (like position or opacity) changes in an animation or effect |
Animation |
| Timeline |
The interface in video editing software that shows the duration and arrangement of clips and audio |
Software Tools |
| Render |
The process of creating the final output of a video project after editing |
Production |
| Export |
The process of saving the edited video into a finished format |
Production |
| Aspect ratio |
The ratio of the width to the height of a video frame |
Technical Terms |
| Frame rate |
The number of frames shown per second in a video; affects motion smoothness |
Technical Terms |
| Resolution |
The amount of detail in a video, usually expressed in pixels (e.g., 1920x1080) |
Technical Terms |
| Color grading |
The process of altering and enhancing the color of a video |
Post-Production |
| Compression |
Reducing file size while attempting to maintain quality |
Technical Terms |
| Codec |
A program that encodes or decodes digital data streams, especially video |
Technical Terms |
| Bitrate |
The amount of data processed per unit of time in a video file; affects quality |
Technical Terms |
| Storyboard |
A sequence of drawings representing the shots planned for a video |
Pre-Production |
| Scripting |
Writing the dialog or narration for a video |
Pre-Production |
| Framing |
The way subjects are arranged within the shot, affecting the composition |
Cinematography |
| Composition |
The artistic arrangement of visual elements in a video shot |
Cinematography |
| Depth of field |
The distance between the nearest and farthest objects in a shot that appear acceptably sharp |
Cinematography |
| Establishing shot |
A shot that sets the context for a scene, often presenting the location or situation |
Basic Concepts |
| Close-up |
A shot taken very close to the subject, emphasizing detail |
Cinematography |
| Wide shot |
A shot that captures a broad view of the scene or subject |
Cinematography |
| Cutaway |
A shot that interrupts a sequence to show something else, providing context |
Editing Techniques |
| Reaction shot |
A shot that shows a character's reaction to something happening off-screen |
Editing Techniques |
| Point of view shot |
A shot that shows what a character is looking at, giving the audience their perspective |
Cinematography |
| Slow motion |
A technique where footage is played back at a slower speed than it was recorded |
Effects |
| Time-lapse |
A technique that speeds up the passage of time in a video sequence |
Effects |
| Green screen |
A technique where a solid color background is replaced with a different image during editing |
Effects |
| Chroma key |
Another term for the green screen technique, involving color replacement |
Effects |
| Overlay |
Superimposing one image or video on top of another, often with transparency |
Graphics |
| Opacity |
The level of transparency of a visual element in video editing |
Graphics |
| Keying |
The process of removing the background from an image or video, often using chroma key techniques |
Effects |
| Masking |
Creating a shape that allows part of a layer to be visible while hiding the rest |
Graphics |
| Tracking |
The process of following a moving subject in a scene to apply effects or titles |
Effects |
| Stabilization |
Post-production editing to reduce shake or camera movement in a video |
Effects |
| Voice modulation |
Changing the tone or quality of a recorded voice track |
Audio |
| Cut in |
A shot that cuts into the action to show a detail of a scene |
Editing Techniques |
| Insert shot |
A shot inserted into a sequence to provide additional visual information |
Editing Techniques |
| Audio ducking |
Lowering the volume of one audio track when another is present, such as speech over music |
Audio |
| Sound design |
The process of creating the audio landscape of a video, including effects and ambiance |
Audio |
| Title sequence |
An introductory sequence that displays the title of the video and credits |
Graphics |
| End credits |
A list of individuals who contributed to the creation of a video, shown at the end |
Graphics |
| Director's cut |
A version of the film that reflects the director's original intentions, often different from the theatrical release |
Production |
| Rough cut |
An early version of a film or video before fine-tuning and final editing |
Production |
| Final cut |
The completed version of a video, approved for release |
Production |
| Screenplay |
The script for the video that includes dialogue and direction for scenes |
Pre-Production |
| Shot list |
A document listing all the shots to be captured during filming |
Pre-Production |
| Scheduling |
Planning the timeline and timing for filming various scenes |
Pre-Production |
| Cue sheet |
A document that outlines the timing of audio and visual elements during playback |
Production |
| Preroll |
The segment of footage before the actual starting point of a scene, used for continuity |
Basic Concepts |
| Post-roll |
The segment of footage after the actual ending point of a scene, used for continuity |
Basic Concepts |
| Audio sync |
The alignment of audio with video to ensure they match properly |
Audio |
| Printmaster |
The final, fully prepared version of the video for distribution |
Production |
| Screen test |
Testing equipment and crew for shooting before the actual filming |
Production |
| Pitch |
A proposal for a video project to potential stakeholders describing concept and vision |
Pre-Production |
| Call sheet |
A document that outlines the shooting schedule and logistics for each day of production |
Production |
| Voice acting |
Performance of characters using voice, often in animations or digital media |
Audio |
| Gimbal |
A stabilizing device used to smooth out camera movements |
Equipment |
| Teleprompter |
A device that displays text for a speaker to read while looking at a camera |
Equipment |
| Screenplay formatting |
The specific structure and notation for writing a screenplay |
Pre-Production |
| Editing suite |
The area or environment where video editing takes place, often equipped with software and hardware |
Software Tools |
| Color correction |
Adjusting colors to make them look consistent and aesthetically pleasing |
Post-Production |
| Visual effects (VFX) |
Creating digitally rendered effects that enhance the visuals of a video |
Post-Production |
| Motion graphics |
Animated graphic design elements used in video production |
Graphics |
| Transcoding |
Changing a video file from one format to another |
Technical Terms |
| Archive |
Storing completed video projects for future reference |
Production |
| Flashback |
A device to show events that happened in the past |
Editing Techniques |
| Voice match |
Matching the sound of different voice recordings to maintain continuity |
Audio |
| Foley |
The reproduction of everyday sound effects added to film in post-production |
Audio |
| Cut scene |
A sequence in a video that interrupts the main story to provide more detail or context |
Editing Techniques |
| Serialization |
Creating a series of related video episodes or films |
Production |
| Platform |
The medium through which video is distributed (e.g., YouTube, Vimeo) |
Distribution |
| Live-streaming |
Broadcasting live video to an audience over the internet |
Broadcasting |
| Feedback loop |
Gathering audience reactions to improve or adjust video content |
Production |
| Subtitling |
Adding text below the video to translate or transcribe the dialogue |
Graphics |
| Closed captions |
Text displayed on a video to transcribe spoken dialogue and provide additional information |
Graphics |
| Compression artifacts |
Distortions in video quality due to excessive compression |
Technical Terms |
| Delivery format |
The final format in which a video is distributed (e.g., MP4, MOV) |
Distribution |
| Router |
A device that directs internet traffic and can be crucial for live video broadcasting |
Equipment |
| Resolution scaling |
Changing the resolution for different platforms or devices |
Technical Terms |
| Aspect ratio conversion |
Adjusting the aspect ratio of a video to fit different formats |
Technical Terms |
| Transcription |
The process of converting spoken content into written text |
Post-Production |
| Radiant cut |
A specific editing style or technique that creates sharp transitions |
Editing Techniques |
| Cutting on action |
A technique where the editor cuts from one shot to another view in the moment of action, creating a smoother transition |
Editing Techniques |
| Highlight reel |
A compilation of the best parts from a larger video, often used for promotional purposes |
Production |
| Behind the scenes |
A segment showing how the video was made, including production efforts and crew work |
Production |
| Screenplay adaptation |
The process of adapting a narrative into a screenplay format |
Pre-Production |
| Nonlinear editing (NLE) |
Editing video in a non-sequential manner using software |
Editing Techniques |
| Beats |
The rhythmic units in a script that indicate changes in action or mood |
Screenwriting |
| Podcast video |
A type of video that typically involves discussions, interviews, or talk shows, often formatted like a podcast |
Production |
| Mobile editing |
Editing video specifically on mobile devices using apps |
Software Tools |
| Vlog |
A video blog that chronicles the creator's personal experiences or thoughts |
Production |
| Format |
The method in which video is encoded for storage and playback |
Technical Terms |
| Frame |
A single image in a sequence of images that make up a video |
Technical Terms |
| Storyboard artist |
A person who creates storyboards to visualize scenes before filming |
Pre-Production |
| Director of photography (DP) |
The chief over the camera crew and responsible for visual aspects of a film |
Production |
| Video essay |
A short-form video that explores a particular theme or topic through analysis |
Production |
| Interactive video |
A type of video that allows viewer participation through choices or clicks |
Production |
| 360-degree video |
A video that provides a panoramic view of the scene, allowing users to explore their surroundings |
Production |
| Live editing |
The process of editing video content in real-time during live events |
Production |
| Experimental film |
A genre of filmmaking that often breaks traditional narrative or stylistic conventions |
Production |
| Silent film |
A film that has no synchronized recorded sound, particularly dialogue |
Production |
| Flash forward |
A technique that shows events in the future relative to the main narrative |
Editing Techniques |
| Field recording |
Capturing audio in the location where it is needed, typically done during production |
Audio |
| Sync sound |
Recording audio and video at the same time during production |
Production |
| Scripty |
A person responsible for documenting and maintaining continuity throughout the shooting process |
Production |
| Screening |
A public showing of a video or film, often for promotional purposes |
Distribution |
| Mockumentary |
A fictional piece presented in the style of a documentary, often comedic in form |
Production |
| Recognition |
The process of labeling or identifying particular elements within a video |
Editing Techniques |
| Feature film |
A full-length film typically running 60 minutes or more |
Basic Concepts |
| Short film |
A film that is shorter than 60 minutes, often used to convey a message quickly |
Basic Concepts |
| Biopic |
A film that dramatizes the life of a historical figure |
Production |
| Teaser |
A short promotional clip that offers a glimpse of the content without giving much away |
Marketing |
| Trailer |
A collection of clips from a film that showcases it to promote the release |
Marketing |
| Premiere |
The first public showing of a video or film, often a significant event |
Distribution |
| Screenplay reading |
A session where actors read through the screenplay to assess performances and dialogue |
Pre-Production |
| Viewfinder |
A tool in camera equipment that shows the image as it will be captured |
Equipment |
| Cutting room |
A room allocated for video editing and post-production work |
Studio Terms |
| Projection |
The act of displaying a video on a surface, typically done with a projector |
Equipment |
| Casting |
The process of selecting actors for roles in a film or video |
Production |
| Fiction |
Narrative content that is created from the imagination; not based strictly on fact |
Basic Concepts |
| Nonfiction |
Content that presents factual information, typically used in documentaries |
Basic Concepts |
| Archiving |
The process of storing video footage for future use or reference |
Production |
| Post-production supervisor |
The person responsible for overseeing all aspects of post-production on a film or video |
Production |
| Editing software |
Software tools used for editing video content, such as Adobe Premiere or Final Cut Pro |
Software Tools |
| Script supervisor |
The role responsible for maintaining continuity and tracking script changes during filming |
Production |
| Direct-to-video |
Films released directly for home viewing, bypassing theaters |
Distribution |
| Festival circuit |
The series of film festivals that a film is submitted to for showcasing |
Distribution |
| Response video |
A video that is created as a reply or reaction to another piece of content |
Production |
| Content creator |
An individual or entity that creates and publishes video content for audiences |
Production |
| Community guidelines |
Rules and standards set by platforms regulating content and behavior of creators |
Distribution |
| Engagement |
The interaction between audience and video content, often measured in likes, shares, and comments |
Marketing |
| Demographic |
A segment of the audience categorized based on specific characteristics such as age, gender, or interests |
Marketing |
| Branding |
The process of creating and promoting a distinct identity for a content creator or project |
Marketing |
| Format shifting |
The act of changing a video's format to different devices or platforms for accessibility |
Technical Terms |
| Viral |
Content that gains immense popularity rapidly, often shared on social media |
Marketing |
| Reverse shot |
A shot that shows the view from the opposite side of the previous shot, often used in dialogues |
Editing Techniques |
| Holding shot |
A shot that remains static for an extended period without cuts or movement |
Editing Techniques |
| Flow cut |
A smooth transition between shots that maintains the scene's visual flow |
Editing Techniques |
| Show-don't-tell |
A storytelling technique where showing actions conveys the message instead of merely stating it |
Basic Concepts |
| Recurring motif |
A repeated element or theme seen throughout the video that helps develop the narrative |
Basic Concepts |
| Emotional arc |
The development of a character's emotional journey throughout the story |
Basic Concepts |
| Subtext |
The underlying meaning or message in a scene that is not explicitly stated |
Basic Concepts |
| Twist ending |
An unexpected conclusion that alters the audience's perception of the video |
Editing Techniques |
| Trivia track |
An audio or visual commentary added to the video that shares fun facts about the content |
Post-Production |
| Method acting |
A technique where actors immerse themselves fully into their characters to enhance performance |
Production |
| Character development |
The process of creating a believable character that evolves within the narrative |
Basic Concepts |
| Production design |
The overall visual concept of a film or video, including sets, locations, props, and costumes |
Production |
| Lighting design |
The method of using light to enhance the mood, tone, and aesthetics of a scene |
Cinematography |
| Set dressing |
The placement of decorative elements on set to create an appropriate atmosphere |
Production |
| Soundscape |
The appealing sound environment created through sound design and sound effects |
Audio |
| Experimental video |
Innovative video forms that challenge traditional approaches in film, often focusing on artistic expression |
Production |
| Distribution rights |
The permissions granted to share and distribute a video product legally |
Distribution |
| Content licensing |
The legal agreement allowing the use of a creator's work by others |
Distribution |
| Greenlight |
Approval given to start production on a project |
Production |
| Synchronization |
Aligning audio and visual elements to play simultaneously without lag |
Audio |
| Ambient sound |
Background noise that adds realism and depth to scenes |
Audio |
| Cut transition |
A direct change from one shot to another, with little to no effect applied |
Editing Techniques |
| Speed ramping |
Changing the speed of footage over time, speeding up or slowing it down for effect |
Effects |
| Editing style |
The distinctive way an editor handles cuts, transitions, and pacing within a video |
Editing Techniques |
| Dialog editing |
The specific editing focused on dialogue to ensure clarity and proper pacing |
Audio |
| Formatting |
The process of preparing a video for various outlets and specifications |
Technical Terms |
| Audience retention |
The measurement of how well an audience stays engaged with video content until the end |
Analytics |
| Promotion |
The strategies used to increase the visibility of a video, including advertising and marketing |
Marketing |
| Style guide |
A document outlining the stylistic elements allowed in a project, including colors, fonts, and logo use |
Branding |
| Multicam editing |
Editing from multiple camera angles simultaneously, often used in live events |
Editing Techniques |
| Call to action (CTA) |
Encouragement for viewers to take a specific action after watching the video, such as subscribing or visiting a website |
Marketing |
| Transitional graphics |
Visual elements used to ease the viewer from one scene or subject to another |
Graphics |
| Screener |
A pre-release version of a video provided for reviewers before general distribution |
Distribution |
| Ripple edit |
A technique that adjusts the timing of multiple clips while maintaining continuity |
Editing Techniques |
| Shot framing |
The physical and artistic composition of how subjects are portrayed in a shot |
Cinematography |
| Wipe |
A transition where one shot is replaced by another in a sweeping motion |
Transitions |
| Credit roll |
A moving list at the end of a video showing the names of people involved in its production |
Graphics |
| Character arc |
The transformation or inner journey of a character throughout the narrative |
Basic Concepts |
| Technical director |
The person responsible for overseeing the technical aspects of video production |
Production |
| Adaptive bitrate streaming |
A method of serving video content that adjusts the quality based on viewer bandwidth |
Technical Terms |
| Content strategy |
The planning necessary for creating, publishing, and managing video content to meet objectives |
Marketing |
| Video podcast |
Audiovisual format that combines podcast content with video elements |
Production |
| Post-audio production |
The stage where audio tracks are edited and finalized after primary video editing |
Post-Production |
| Screenwriter |
The person who writes the script for a film or video production |
Pre-Production |
| Captions file |
A digital file containing text used for displaying subtitles or captions during play |
Technical Terms |
| Resolution drop |
The loss of quality or detail in video due to resolution changes or compression |
Technical Terms |
| No-budget filmmaking |
Creating films with significantly limited financial resources often leading to creative solutions |
Production |
| Affiliate marketing |
Promotion of products or services within video content for commission-based earnings |
Marketing |
| Demographic targeting |
Creating content aimed at specific audience segments based on characteristics |
Marketing |
| User-generated content (UGC) |
Material created by non-professionals, typically shared via social media platforms |
Production |
| Graphic overlay |
Superimposing graphics over the video to provide additional context or decoration |
Graphics |
| Bitrate adaptation |
Dynamically adjusting the bitrate of a video stream based on network conditions to prevent buffering |
Technical Terms |
| Vertical video |
Video content created specifically for vertical viewing, commonly used on mobile platforms |
Production |
| Steadicam |
A device that stabilizes camera movement providing smooth shots during motion |
Equipment |
| Indirect characterization |
Revealing a character's traits through their actions rather than direct statement |
Basic Concepts |
| Photography style |
The unique visual approach used in capturing images, influencing the overall aesthetic of the video |
Cinematography |
| Podium mic |
A microphone designed for speakers or presenters used in events and recordings |
Equipment |
| Showrunner |
A person responsible for the overall creative direction and day-to-day management of a television series |
Production |
| Cinematographer |
The chief of the camera and lighting department, responsible for the visual look of a project |
Production |
| Continuity error |
A mistake that occurs when there is inconsistency in the visual elements from shot to shot |
Editing Techniques |
| Creative brief |
A document providing the framework for the creative direction of a project |
Pre-Production |
| Talent agent |
A person who represents aspiring clients in the film industry to negotiate contracts and find work |
Production |
| Field production |
The process of filming outside of a traditional studio, often on location |
Production |
| Multi-platform publishing |
Distributing content across various platforms for wider reach and engagement |
Distribution |
| Content calendar |
A planning tool used for scheduling video content releases and marketing strategies |
Marketing |
| VR (virtual reality) video |
360-degree immersive video experiences that allow users to feel present in the environment |
Production |
| Test screening |
Previewing a film or video to a select audience to gauge reactions and make adjustments before final release |
Distribution |
| Voice artist |
A person skilled in voicing characters or narrations for various media |
Audio |
| Proof of concept |
A short realization of a project to demonstrate its feasibility and gauge interest |
Pre-Production |
| Video series |
A sequence of connected video episodes produced around a common theme or subject |
Production |
| Brand ambassador |
Individuals representing a brand through video content to create an emotional connection with the audience |
Marketing |
| Visual storytelling |
Communicating a narrative through visual images and editing rather than traditional dialogue |
Basic Concepts |
| Pro res |
A high-quality video codec often used in production and post-production |
Technical Terms |
| Infographic video |
Visual representations of information or data presented within a video format |
Graphics |
| Undo function |
A feature in editing software that allows users to revert the last action taken |
Software Tools |
| Drag and drop editing |
A method in software allowing users to easily rearrange video elements via drag-and-drop functionality |
Software Tools |
| Custom thumbnail |
A personalized image used to represent a video on the platform to attract viewers |
Graphics |
| Promotional video |
A brief film focused on marketing a product, service, or brand |
Production |
| Stakeholder presentation |
A prepared video or slideshow for presenting progress or plans to investors or partners |
Production |
| Editing pace |
The speed at which cuts are made in a sequence influencing the viewing experience |
Editing Techniques |
| Consultation |
Providing expert advice during any phase of video creation or production |
Production |
| Cooler video |
A video created with an intention to showcase unique ideas or styles that distinguish itself from typical content |
Production |
| Viewing metrics |
The data collected from audience interactions with video content, revealing engagement level |
Analytics |
| Feedback session |
Gathering opinions and suggestions on a video to refine future projects |
Production |
| Sound mixing |
The process of blending separate audio tracks into a complete audio product for the final video output |
Audio |
| Tracking shot |
A shot where the camera moves along with the subject it is filming |
Cinematography |
| Instant replay |
Showing previous footage during a live event in real-time to highlight a moment |
Broadcasting |
| Key grip |
The chief technician responsible for building and maintaining equipment used to support cameras |
Production |
| Whiteboard animation |
A technique of creating videos that illustrate concepts through sketched images on a whiteboard surface |
Production |
| VFX breakdown |
The explanation of visual effects used in a video, often demonstrating the before-and-after |
Post-Production |
| Sponsorship |
An agreement where companies provide funding for video content in exchange for exposure |
Marketing |
| Video essayist |
A creator who produces analytical content in the video format to explore themes or critiques |
Production |
| Web series |
A series of scripted or unscripted videos creating episodic content typically shared on websites |
Production |
| Behind-the-scenes reel |
A collection of footage that showcases the making of a film or video including cast and crew efforts |
Production |
| Video resume |
A brief video created by a job seeker to showcase their skills and experiences |
Production |
| Outtakes |
Clips that were recorded but not included in the final cut of a film, often shown for comedic effect |
Post-Production |
| Video installation |
A contemporary art form that involves the exhibition of video works in a gallery setting |
Production |
| Quick cuts |
A fast-paced editing style where shots are kept very short, creating a sense of urgency or energy |
Editing Techniques |
| Documentary style |
A filmmaking approach derived from actual events featuring interviews, real locations, and narration to tell a story |
Production |
| Film festival |
An organized event where films are showcased, often featuring awards and screenings |
Distribution |
| Postmortem |
A review process conducted to analyze the successes and failures of a video project after its completion |
Production |
| Access services |
Additional resources helping disabled individuals access video content, such as audio description or sign language |
Distribution |
| Stunt performer |
An actor trained to perform dangerous acts that are filmed in production |
Production |
| Crowdfunding |
Raising funds for a project by pooling small contributions from a large number of people, typically via the internet |
Funding |
| Marketing funnel |
A model that illustrates the journey potential customers go through, leading to purchase behavior focused on video campaigns |
Marketing |
| Distribution plan |
Strategic outline detailing how a video will be shared with audiences across platforms |
Distribution |
| Video event |
An organized occasion centered around video content, typically involving screenings or live performances |
Production |
| Sourcing |
The process of gathering necessary materials, footage, or resources for a video project |
Production |
| Quick turnaround |
The ability to produce video content rapidly in response to current events or trends |
Production |
| Creative commons |
A type of copyright that allows free use of a creator's work under certain conditions |
Legal Terms |
| Vetting |
The process of reviewing content to ensure compliance with legal and ethical standards before publication |
Legal Terms |
| Domain expertise |
Knowledge in a specific area that guides the creation and context of video production |
Production |
| Distribution channels |
Various pathways through which video content is shared, including platforms and partners |
Distribution |
| Video script |
The written version of a video that includes dialogue, actions, and indications for editing |
Pre-Production |
| Outreach campaign |
A strategic effort to share video content with specific audiences to increase visibility |
Marketing |
| Interactive editing |
Editing technique where the user can control aspects such as scene selection or narrative direction via an interface |
Software Tools |
| Prompting |
Encouraging viewers to engage with video content through direct questions or challenges |
Marketing |
| Email outreach |
Using email as a tool to promote video content directly to targeted audiences |
Marketing |
| Highlight footage |
Specific extracted clips from longer content shown to emphasize key moments |
Editing Techniques |
| Signature style |
A unique, recognizable method used by a creator across their video content |
Stylistic Concepts |
| Content synergy |
Utilizing videos in conjunction with other types of content (blogs, social media, etc.) to amplify messaging |
Marketing |
| Script breakdown |
Breaking a script into its component scenes to facilitate pre-production planning |
Pre-Production |
| Editing analysis |
Evaluating editing choices and techniques during post-production to improve storytelling |
Editing Techniques |
| Focus puller |
Technician responsible for adjusting the camera's focus during the shot to keep subjects in clarity |
Production |
| Content audits |
Evaluating existing video content to assess effectiveness and engagement |
Analytics |
| Funding proposal |
A document submitted to potential funders outlining the purpose, goals, and budget of a video project |
Funding |
| Voice protocol |
A series of guidelines for maintaining the quality and consistency of voice recordings in production |
Audio |
| Production timeline |
A detailed schedule outlining each step and deadline in a video project from pre-production to final release |
Production |
| Call to action video |
A video that encourages specific actions from viewers, typically related to advocacy or purchasing |
Marketing |
| Litigation hold |
The process of keeping video content intact due to potential legal disputes |
Legal Terms |
| Intellectual property rights |
Legal rights ensuring that creators control the use of their original content |
Legal Terms |
| Cut duplicates |
Utilizing duplicate shots to create visual interest without increasing production time |
Editing Techniques |
| Audience segmentation |
Dividing an audience into specific groups to tailor video content towards those segments |
Marketing |
| Editor's note |
A message or annotation included within a video to clarify a point or provide additional information |
Editing Techniques |
| Behind-the-scenes featurette |
A short video providing insights into the production process and showcasing the efforts of the cast and crew |
Production |
| Cocktail hour video |
A lighthearted video typically presented during events to entertain guests before the main festivities begin |
Production |
| Contextual ads |
Advertisements integrated into video content that relate to the themes or subjects of the video itself |
Marketing |
| Viral marketing |
Creating engaging and shareable video content specifically designed to spread rapidly across platforms |
Marketing |
| Camera tracking |
The process of identifying and following a subject's movement in a shot to apply effects consistently |
Effects |
| Proof of concept video |
A short version of a project designed to demonstrate its potential viability before full production |
Production |
| TV commercial |
A short promotional video segment designed for air on television |
Marketing |
| Promotionally licensed content |
Video content created with the intent to promote brands or products in exchange for financial support |
Marketing |
| Interactive storytelling |
A narrative technique that invites viewers to engage with the story and influence its direction |
Production |
| Character inspiration |
Using real people or traits to develop complex characters in films or video narratives |
Basic Concepts |
| Traditional advertising |
Promotional content that follows conventional methods of broadcast or print dissemination |
Marketing |
| Ad placement |
Strategically positioning advertisements within video content to maximize viewer engagement |
Marketing |
| Sequence shot |
A single shot that captures an entire scene or event without cuts, often used to create immersive experience |
Cinematography |
| Sci-fi video |
Content focused on speculative concepts such as advanced science and technology, often involving extraterrestrial life |
Production |
| Executive producer |
A financier or individual responsible for overseeing production and maintaining creative direction |
Production |
| Crowdsourcing |
Gathering content, ideas, or resources from a large group of people, often through online platforms |
Production |
| Engagement metrics |
Data points used to assess how effectively a video captures and maintains viewer attention |
Analytics |
| Ad equivalency value |
The estimated financial value of organic video content engagement compared to traditional advertising costs |
Analytics |
| Digital asset management (DAM) |
Systems used to organize, store, and access digital content, particularly relevant in video production |
Software Tools |
| Market research |
The process of gathering insights on audience desires and preferences that inform content decisions |
Marketing |
| Brand storytelling |
The technique of using narrative to convey the values and message of a brand through video |
Marketing |
| Live event coverage |
Creating video content documenting a live event, often broadcast in real-time |
Production |
| Content strategy session |
Meetings to align video content creation with larger marketing and organizational goals |
Marketing |
| Cinema verité |
A documentary filmmaking style emphasizing naturalistic and unobtrusive shooting methods |
Production |
| Film editing |
The art and technique of assembling a film's shots to create a coherent story |
Editing Techniques |
| Video mood board |
A collection of visual inspiration to guide the style and tone of a video project |
Pre-Production |
| Action sequence |
A part of the video that emphasizes movement and excitement, typically involving stunts, fight scenes, or chase scenes |
Editing Techniques |
| Budget proposal |
A financial plan outlining expected costs associated with a video project |
Funding |
| Compelling hook |
An engaging opening statement or scene in a video designed to capture interest immediately |
Basic Concepts |
| Trial run |
Conducting a rehearsal or testing of equipment and content prior to the real event |
Production |
| Benchmarking |
Evaluating performance in relation to competitors or industry standards to identify areas for improvement |
Analytics |
| Video content library |
A repository of all video assets used by an organization for reference and reuse |
Production |
| Production costs |
All expenses associated with the creation of a video, including equipment, talent, and travel |
Funding |
| Public domain |
Creative works that are free to be used by anyone without rights restrictions |
Legal Terms |
| Video showcase |
A presentation of select video works to illustrate the capabilities of a creator or a production company |
Distribution |
| Nonlinear storytelling |
A narrative approach where events are presented out of chronological order, fostering intrigue and engagement |
Basic Concepts |
| Pop-up video |
A format where interactive elements or information bubbles appear while the video plays, enhancing viewer engagement |
Effects |
| Armchair director |
A critique or commentary video where individuals analyze films from a personal perspective without formal background |
Production |
| Event highlight reel |
A video summary showcasing key moments of an event, often shared afterward to promote future attendance |
Production |
| Session recording |
Capturing a video conference or presentation for later viewing and distribution |
Production |
| Captioning service |
Services that provide captioning for videos to improve accessibility and enhance viewer experience |
Distribution |
| Video call technology |
Tools and platforms used to facilitate real-time audiovisual communication remotely |
Technical Terms |
| 360-degree live stream |
Live broadcasting that allows viewers to explore their environment interactively in real-time |
Production |
| Reality series |
A genre capturing real people in unscripted scenarios for entertainment value |
Production |
| Production ethics |
Guidelines ensuring that video content is created responsibly and without harm to subjects or audiences |
Legal Terms |
| Brand refresh |
Updating brand elements and messages communicated through video to better resonate with David audiences |
Marketing |
| Event recording |
Filming of live events for later playback, documentation, or marketing material |
Production |
| Hype video |
An energizing and enthusiastic promotion meant to build excitement about an upcoming event or release |
Marketing |
| Audience interaction |
Engaging viewers directly during video presentations to elicit participation or feedback |
Marketing |
| Virtual conference |
An online gathering where discussions and presentations occur in a digital space |
Production |
| Fractal design |
A method incorporating patterns that repeat at different scales, sometimes used artistically in video |
Graphics |
| Post-script |
An additional message or note added after the main content of the video, sometimes used for reflection or commentary |
Editing Techniques |
| Online course video |
Educational videos created for teaching purposes, often featured in distance learning programs |
Production |
| Visual cataloging |
The process of organizing and categorizing video content for easy retrieval and use |
Production |
| Analytics dashboard |
A visual representation of data metrics showing the performance of video content across different platforms |
Analytics |
| Media kit |
A collection of promotional materials that showcases a content creator or project to potential sponsors |
Marketing |
| Video refinement |
The process of fine-tuning video content post-production to enhance quality and coherence |
Post-Production |
| Streaming service |
A platform that provides video content on-demand, typically through subscription or ad-based business models |
Distribution |
| Collaboration tools |
Digital platforms used by teams to work together on video projects, facilitating communication and editing |
Software Tools |
| Event promotion video |
Specific content created to advertise an event and draw in attendance or viewership |
Marketing |
| DIY video |
Content created with minimal resources focusing on a do-it-yourself approach, often shared for educational purposes |
Production |
| Digital portfolio |
An online collection showcasing a creator's best work to attract potential clients or collaborations |
Production |
| Channel branding |
Creating a cohesive look and messaging across all videos on a particular platform to enhance identity |
Branding |
| Performance capture |
Recording the movements of a person to animate a digital character, often used in games and films |
Production |
| Shotgun mic |
A type of microphone that offers highly directional sensitivity, used to capture targeted audio |
Equipment |
| Video saturation |
The level of color intensity or brightness present in video visuals, influencing overall aesthetics |
Technical Terms |
| Database management |
Organizing and maintaining a collection of video content for storage and access |
Production |
| Cinematic experience |
Crafting video content to mimic the feel and structure of a traditional cinematic film |
Basic Concepts |
| Sneak peek |
A brief look at upcoming content or a project designed to generate interest prior to release |
Marketing |
| Quality assurance |
The process of ensuring that video content meets certain standards of quality before distribution |
Post-Production |
| Engagement score |
A numerical value representing the level of viewer interaction and response to video content |
Analytics |
| Social media strategy |
Planning for how video content will be shared and promoted across social media platforms |
Marketing |
| Platforms analysis |
Evaluating the effectiveness of various platforms for distributing video content |
Analytics |
| Vlogging equipment |
Tools used specifically for creating vlogs, including cameras, microphones, and lighting |
Equipment |
| Production meeting |
Gathering of individuals involved in a video project to discuss progress and objectives |
Production |
| Concept visualizations |
Creating rough sketches or digital representations of planned video content to clarify ideas ahead of production |
Pre-Production |
| User feedback |
Gathering opinions and reactions from the audience on video content to inform future projects |
Analytics |
| Show style |
The unique visual and structural characteristics that define a series or program |
Basic Concepts |
| Project management |
The discipline of organizing and executing video projects efficiently and effectively |
Production |
| Digital storytelling |
Utilizing digital media tools to craft engaging and narrative-driven video content |
Production |
| Autocue |
A screen that displays scrolling text for video presenters to read while looking at the camera |
Equipment |
| Visual effects supervisor |
The individual overseeing the creation of all visual effects elements in a project |
Production |
| Distribution strategy |
Mapping out how content will be shared with target audiences to achieve maximum reach and effectiveness |
Marketing |
| Secondary footage |
Supplementary shots that enhance the story or visuals of a primary video, often used for context |
Editing Techniques |
| Shooting script |
The version of a script that includes specific details for filming, such as camera angles and shot descriptions |
Pre-Production |
| Interactive capabilities |
Features within video content that allow for viewer interaction or input, such as polls or quizzes |
Effects |
| Integrated marketing |
Combining video content with other marketing channels (social media, email, etc.) for a cohesive campaign |
Marketing |
| Model release |
A legal document granting permission for the use of a person's likeness in video content |
Legal Terms |
| Post-project review |
An analysis conducted after project completion to evaluate success and areas for improvement |
Production |
| Talent scout |
A person responsible for discovering and recruiting new talent for video projects |
Production |
| User interface (UI) |
Design elements that allow users to interact with video content, particularly in interactive formats |
Software Tools |
| Resolution upscaling |
Enhancing the resolution of video content to make it compatible with higher-resolution displays |
Technical Terms |
| Syncopation |
In editing, an intentional off-beat rhythm created by timing clips differently to evoke drama or interest |
Editing Techniques |
| Client pitch video |
A presentation video created to convince potential clients to engage with a service or product |
Marketing |
| Premise |
The underlying idea or concept that serves as the foundation for a video project or narrative |
Basic Concepts |
| Interactivity level |
The degree to which viewers can engage with a video, affecting user experience and retention |
Production |
| Thematic storytelling |
Utilizing prevalent themes in narrative and visuals to connect with the audience's values and ideas |
Basic Concepts |
| Feedback form |
A survey designed to gather audience reactions and opinions on video content, helping to guide improvements |
Analytics |
| Public release |
Debuting a video to a wider audience without restrictions, enhancing visibility |
Distribution |
| Summative assessment |
Evaluating the outcomes of a project post-release to measure impact and audience response |
Analytics |
| Video installation art |
Combining video technology with artistic environments, often in galleries or art spaces |
Production |
| Access protocol |
Guidelines ensuring video content is accessible to individuals with disabilities, including captions and descriptions |
Legal Terms |
| Ad-supported content |
Video media funded by advertisements displayed to viewers during playback |
Marketing |
| Executive summary |
A concise overview of a project that communicates key elements and goals, often shared with stakeholders |
Pre-Production |
| Video disclaimer |
A statement included in video content that warns viewers about specific material, often for legal protection |
Legal Terms |
| Main character |
The primary figure within a narrative around whom the story revolves |
Basic Concepts |
| Secondary characters |
Supporting figures in a narrative that help develop the main character's storyline |
Basic Concepts |
| Segment |
Division of video content into distinct parts, each focused on separate topics or sections |
Editing Techniques |
| Reference footage |
Clips used to inspire or inform editing choices, sometimes marked for potential use |
Editing Techniques |
| Streaming analytics |
Collecting and analyzing data on how viewers consume streamed video content |
Analytics |
| Micro-content |
Very short video segments designed for quick consumption, typically shared on social media |
Production |
| Video companion piece |
An additional video that enhances or relates to the main video content, providing more depth |
Production |
| Audience test |
A gathering of specific viewers to watch and provide feedback on a video prior to release |
Production |
| Video introduction |
A short opening segment designed to hook viewers and introduce the video's content |
Basic Concepts |
| Timecode |
A reference point in video that allows for precise identification of specific frames or moments |
Technical Terms |
| Video mounting |
Physical installation of screens or projectors for video display at events or presentations |
Technical Terms |
| Traditional video production |
Standard methods of producing video, typically involving multiple crew members and equipment |
Production |
| Monetization |
The process of generating revenue from video content through ads, sponsorships, or products |
Distribution |
| Video optimization |
Enhancing video content for improved discoverability and engagement on various platforms |
Marketing |
| Dynamic content |
Real-time customized video offerings based on viewer preferences or behaviors |
Production |
| Campaign video |
A promotional video created to engage audiences for specific marketing initiatives or events |
Marketing |
| Video concept proposal |
A document that outlines the ideas, objectives, and intended outcomes of proposed video content |
Pre-Production |
| Reshoot |
Re-recording segments of video to improve quality or to correct errors found in the initial recording |
Production |
| Video sequencing |
The method of arranging video clips in a specific order to effectively tell a story or convey an idea |
Editing Techniques |
| Closed recording |
Capturing footage meant for internal use only, not intended for public release |
Production |
| Impact strategy |
A structured plan focusing on maximizing the meaningful impact of video content on its target audience |
Marketing |
| Video footprint |
The overall reach of video content across platforms, measured by views, shares, and interactions |
Analytics |
| Social sharing tools |
Platforms and functionalities that facilitate the distribution of video content across social networks |
Software Tools |
| Digital content agency |
A business focused on creating and promoting digital multimedia content, including video |
Production |
| Content delivery network (CDN) |
A system of distributed servers that delivers video content to viewers for improved speed and performance |
Technical Terms |
| Collaborative editing |
Working with a team to edit video content in unified editing environments or software |
Software Tools |
| Storyboarding software |
Digital tools for creating and organizing visual storyboards prior to production |
Software Tools |
| Web series episodic format |
Structuring video content into short episodes that follow a particular narrative, typically distributed online |
Production |
| Legal clearance |
Ensuring all content within a video complies with copyright and licensing regulations before distribution |
Legal Terms |
| Influencer collaboration |
Partnering with social media leaders to promote video content, increasing its reach and audience |
Marketing |
| Camera operator |
The individual responsible for operating the camera and capturing video footage during production |
Production |
| Video journalism |
Reporting and storytelling through video media, often seen in news and documentary formats |
Production |
| Pre-production checklist |
A comprehensive list of tasks that must be completed before filming begins, ensuring all elements are organized |
Production |
| Raw footage |
Unedited video captured during filming, representing the first stage of content before it is processed |
Production |
| ROI of video content |
The return on investment generated through engaging video content, often measured through audience engagement and conversions |
Analytics |
| Segmentation strategy |
Dividing video content based on demographics or viewer behavior, allowing for targeted marketing efforts |
Marketing |
| Video commitment |
A binding agreement concerning the production and/or distribution of video content, ensuring obligations are met |
Legal Terms |
| Creative development |
The process where ideas are conceptualized and refined for intended video projects |
Production |
| Video watermark |
A logo or graphic overlay on a video to signify ownership and prevent unauthorized use |
Legal Terms |
| User interface testing |
Evaluating how effectively viewers can navigate interactive video elements or platforms using data and feedback |
Software Tools |
| Impact documentary |
A type of documentary designed to create social change by engaging and informing audiences |
Production |
| Key opinion leader (KOL) |
An expert or influential individual whose opinions can shape perceptions about a brand or project in the video industry |
Marketing |
| Reporting analytics |
Collecting and analyzing data related to video performance to inform future projects and strategies |
Analytics |
| Geofencing marketing |
Using location-based technology to deliver relevant video content depending on viewer's physical location |
Marketing |
| Feedback loop analysis |
Evaluating responses from viewers on video projects for informed adjustments and performance measurement |
Analytics |
| Synchronized sound |
The combination of audio and visual elements that occur simultaneously in a video for enhanced realism |
Audio |
| Video conference production |
Creating video content designed for virtual meetings, seminars, and conferences |
Production |
| Performance metrics |
Data indicators that assess the success and engagement levels of video content |
Analytics |
| Freelance videographer |
A self-employed individual specializing in creating video content for various clients and projects |
Production |
| Creative collaborations |
Joint efforts by multiple creators to conceive and produce engaging video content |
Production |
| Content seasonality |
Adjusting video content and themes based on seasonal trends and audience preferences |
Marketing |
| Audience activation |
Engaging viewers to take defined actions based on their experience with video content |
Marketing |
| Video ratings |
Viewer assessments of video content measured through a scoring system to gauge popularity or quality |
Analytics |
| Social listening, Engaging with audience reactions and feedback in real-time to tailor future video content" |
Analytics |
NaN |
| Peer reviews |
Feedback gathered from fellow creators or industry experts to refine video projects before public release |
Production |
| Video preservation |
Ensuring that video content is stored and maintained for long-term accessibility and viewing |
Production |
| Post-production tools |
Software and applications used during the final stages of video editing, including color grading and sound design |
Software Tools |
| Interactive infographics |
Visual representations of information that allow for viewer engagement through interaction with video elements |
Graphics |
| User retention tactics |
Methods used to keep audiences engaged and returning to video content over time |
Marketing |
| Strategic partnerships |
Collaborations between multiple stakeholders to enhance the reach and impact of video projects |
Marketing |
| Content lifecycle management |
The process of tracking the creation and distribution of video content over time to maximize reach and effectiveness |
Production |
| Television series |
A set of related video content designed to air episodically on television platforms |
Production |
| Content monetization strategy |
A structured approach to generating revenue streams from video projects through various channels |
Marketing |
| Virtual production technology |
Using digital environments to create footage with high degrees of realism while filming |
Production |
| Invitational marketing |
Strategies focused on inviting viewers to participate in campaigns and share experiences through video |
Marketing |
| Infinity loop video |
A video format that seamlessly connects the beginning of content with its end, allowing for constant viewing |
Production |
| Engagement marketing |
Utilizing content to create meaningful interactions between brands and audiences through video |
Marketing |
| Training video |
Content produced to educate viewers about processes or topics, often used in professional settings |
Production |
| Policy compliance |
Adhering to legal and ethical standards set for video content production and distribution |
Legal Terms |
| Event highlight compilation |
A multi-video summary showcasing significant moments or achievements from an event |
Production |
| Explainer video |
A brief format designed to simplify complex topics and concepts through engaged storytelling |
Production |
| Annotated video |
Adding explanatory notes or information to a video for clarity and context as part of the editing process |
Editing Techniques |
| Selective editing |
Choosing specific sections from footage for inclusion in the final cut, often aimed at emphasizing the most important elements |
Editing Techniques |
| Supplemental content |
Additional video pieces that accompany and enrich a primary video, helping to build a deeper narrative or analysis |
Production |
| Persuasive video content |
Video aimed at convincing viewers to take action, whether to purchase a product or support a cause |
Marketing |
| Data-driven content creation |
Developing content based on analytics and audience behavior insights to improve performance and relevance |
Marketing |
| Confidentiality agreement |
A legal document stating that parties will keep information private during and after a project |
Legal Terms |
| Short-form video |
Content designed to last only a few seconds to a few minutes, focusing on quick, impactful messaging |
Production |
| Platform optimization |
Adjusting video content to fit the best practices and specifications of different distribution platforms for maximum reach |
Technical Terms |
| Streamlined editing process |
A simplified approach to editing video content that emphasizes efficiency and clarity |
Editing Techniques |
| Platform compatibility |
Ensuring video content plays correctly across various devices and applications |
Technical Terms |
| Content retrieval systems |
Organizational methods and technologies facilitating the efficient access of video assets when needed |
Production |
| Broadband video |
High-speed delivery of video content through broadband internet networks for better quality and streaming capability |
Technical Terms |
| Content calibration |
Refining and aligning video messaging to resonate with the target audience's preferences |
Marketing |
| Influencer endorsement |
Collaboration with public figures to promote video content, leveraging their audience reach and credibility |
Marketing |
| Digital video editing suite |
Set of tools and software utilized specifically for digital video editing and production processes |
Software Tools |
| Omni-channel marketing |
Strategies integrating video content across multiple channels for consistent branding and messaging |
Marketing |
| Flexible shooting schedule |
Having a dynamic production timeline that can change based on progress and unforeseen challenges |
Production |
| Influencer marketing strategy |
Guided plans on how to leverage influencers effectively to amplify video reach and engagement |
Marketing |
| Project oversight |
Management and supervision ensuring that video projects align with goals and budgets |
Production |
| Problem-solving sessions |
Collaborative discussions aimed at identifying and addressing challenges within video production or marketing strategies |
Production |
| Script approval |
The legal or managerial endorsement of the final version of a script before production begins |
Pre-Production |
| Resource allocation |
Deciding how to best distribute personnel and materials across video projects to maximize effectiveness |
Production |
| Digital advertising campaign |
A campaign aimed at promoting video content using online advertisements to reach target audiences |
Marketing |
| Video sponsorship proposal |
A formal request for partnership to secure funds for producing specific video content in exchange for promotion |
Funding |
| Platform-specific editing |
Crafting video content tailored for particular platforms (e.g., TikTok, Instagram) to maximize engagement |
Editing Techniques |
| Narrative framework |
The overarching structure that outlines how the story will be told within a video project |
Basic Concepts |
| Bulk uploading |
The ability to upload multiple video files simultaneously to a distribution platform to save time and streamline the process |
Software Tools |
| Audience survey tools |
Online forms used to collect viewer feedback and insights regarding video content |
Software Tools |
| Cinematic narrative style |
Visual storytelling that mimics the traditional aspects of film making to enhance viewer engagement |
Basic Concepts |
| Custom production package |
A unique offer encompassing various video production services tailored to specific client needs |
Production |
| Video survey |
An interactive format that combines asking questions with video, providing richer feedback from participants |
Analytics |
| Engagement multiplier |
Techniques used to enhance audience interaction with video content, often improving retention rates |
Marketing |
| Practical applications |
Real-world usage scenarios for video content designed to illustrate applicability and problem-solving scenarios |
Production |
| Visual continuity |
Ensuring consistent visual elements across different scenes or segments within a video project, aiding in storytelling |
Editing Techniques |
| Video research |
Investigation into relevant topics, trends, or audience preferences to guide video production and strategy |
Production |
| HD video production |
Creating video content in high definition formats to ensure clarity and quality |
Production |
| Video essay components |
Elements that make up a video essay, including narrative, visual presentation, and analysis |
Production |
| Sponsorship opportunities |
Potential avenues for brands and companies to partner with video creators for mutual benefit |
Marketing |
| Cultural commentary, Analyzing and discussing cultural phenomena through the lens of video content to engage discussions" |
Production |
NaN |
| Client satisfaction evaluation |
Assessing clients' feedback and satisfaction with video content and production processes |
Analytics |
| On-demand video services |
Content available for viewing at the viewer's convenience, often through streaming platforms |
Distribution |
| Lifestyle video |
Content highlighting specific lifestyles, behaviors, or choices, often aiming for a relatable connection with audiences |
Production |
| Content rigor |
Striving for high quality and integrity in the production process of video content |
Production |
| Brand authenticity |
Ensuring video content honestly represents the brand's values and mission, fostering a genuine connection with the audience |
Marketing |
| Multiplex viewing |
The capability of viewing multiple videos or feeds at once, often utilized for content comparison or analysis |
Technical Terms |
| Master shot |
The longest continuous shot capturing the entire scene, often used as a reference for other shots |
Cinematography |
| Digital storytelling techniques |
Methods employed to create engaging narratives using digital video formats |
Production |
| Sustainability in production |
Practices ensuring that video production is environmentally conscious and socially responsible |
Legal Terms |
| Video onboarding |
Content developed to efficiently introduce new employees or users to a system or process through video |
Training |
| Integrated creative team |
Group of diverse professionals collaborating across various disciplines to produce quality video content |
Production |
| Interactive case studies |
Utilizing video to demonstrate practical applications and scenarios for educational or promotional purposes |
Production |
| Proximity marketing |
Promoting video content based on geographical location targeting consumers nearby |
Marketing |
| Video gig economy |
Creating opportunities for freelancers or part-time contributors to produce video content across various sectors |
Production |
| Project feasibility study |
Evaluating the practicality and viability of a video project before initiating production |
Pre-Production |
| Linear video experience |
A traditional flow of content where viewers watch from beginning to end without interruptions or branching paths |
Basic Concepts |
| Testimonial video |
Content featuring clients or customers sharing their positive experiences with a product or service through video |
Marketing |
| Visual effects pipeline |
The series of steps involved in creating and implementing visual effects, from conception to execution |
Production |
| Conceptual art video |
Explorative content blending artistic narratives with digital video elements to provoke thought and discussion |
Production |
| Behind-the-scenes documentary |
Creating a video narrative that captures the making and behind-the-scenes stories of video projects |
Production |
| Production team roles |
Diverse positions occupied by individuals working together to create video content, including editors, cameramen, and directors |
Production |
| Data visualization in video |
Using graphics and visuals to represent data and information vibrantly within video content |
Graphics |
| Audience-building strategy |
Methods used to cultivate a robust community of viewers and ensure loyalty to the creator's video brand |
Marketing |
| Adherence to industry standards |
Ensuring production practices align with recognized benchmarks and expectations in the industry |
Production |
| Video rebranding |
Updating or changing a brand's video identity to enhance or redefine its public image |
Marketing |
| Diversity strategy |
Focusing on including varied perspectives and voices in video content creation |
Marketing |
| Packaging of content |
Creating cohesive and appealing presentation elements for video, including branding and promotional materials |
Marketing |
| Challenge video |
A type of content where creators undertake physical or mental challenges, often shared for entertainment |
Production |
| Audience engagement campaigns |
Strategic efforts aimed at getting viewers to participate actively with video content |
Marketing |
| Failure analysis |
Examining past video projects to uncover flaws and improve future production outcomes |
Production |
| Community-centric video |
Creating content that directly addresses the interests and needs of specific communities |
Production |
| Template-driven editing |
Using pre-designed video templates to ease the editing process and ensure aesthetic consistency |
Editing Techniques |
| Creative consultation |
Collaborative discussions aimed at refining and enhancing video content ideas |
Production |
| Viral content strategies |
Planning for creating and promoting content with the intention of encouraging rapid sharing |
Marketing |
| Iterative video production |
An approach to video creation and editing that emphasizes feedback and refinement through multiple cycles of iteration |
Production |
| Augmented reality video |
Combining digital elements with the real world in video content to enhance viewer interaction and experience |
Production |
| Sensitive content protocol |
Guidelines for handling and presenting topics that may be controversial or distressing in video |
Legal Terms |
| Production financial management |
Tracking and regulating the budgetary aspects of video projects to prevent overspend |
Production |
| Client relationship management |
Building and maintaining positive interactions with clients throughout the video production process |
Marketing |
| Action and adventure video |
Content that prioritizes dynamic and thrilling sequences, tapping into excitement for audience engagement |
Production |
| Personal branding video |
Content created by individuals to showcase their skills, expertise, and personal story for career development |
Production |
| Online video learning modules |
Educational content delivered through video designed for self-paced learning |
Training |
| Consensus building |
Gathering agreement among stakeholders on key aspects of video projects to create a united front |
Production |
| Archival footage usage |
Incorporating older video materials into new projects to provide context or history |
Editing Techniques |
| Beta testing phase |
Trial runs of video content among a select audience used to gather data and improve final output before full launch |
Analytics |
| Video breakthrough moments |
Key instances in video projects that significantly shift narrative direction or viewer engagement |
Basic Concepts |
| Collaborative video projects |
Production involving multiple creators or teams working together towards a common goal |
Production |
| Cross-platform analytics |
Evaluating video performance across multiple channels to gain insights into audience behavior |
Analytics |
| Creative ideation processes |
Generating new concepts and innovative ideas for video content creation |
Production |
| Social impact projects |
Video projects aimed at raising awareness or initiating discussions on social issues |
Production |
| Content viral lifecycle |
The study of how video content moves through stages of visibility, engagement, and sharing in the audience's ecosystem |
Analytics |
| Brand integration |
Seamlessly incorporating products or services into video content while maintaining storytelling flow |
Marketing |
| Engagement-driven content |
Video focused on capturing the audience's attention and prompt reactions |
Marketing |
| Project deployment |
Final rollout of video projects across selected channels or platforms |
Distribution |
| Organizational storytelling |
Using video to convey the mission, values, and culture of an organization in an engaging manner |
Production |
| Personal connection in video |
Developing relatable narratives that fosters emotional response and bonding with viewers |
Basic Concepts |
| Peer feedback loops |
Engaging fellow creators in providing critique and suggestions based on shared video content |
Production |
| Social equity in video, Promoting diverse and equal representation in video content creation to reflect various cultures and perspectives" |
Production |
NaN |
| Monthly viewership metrics |
Regular tracking of viewer counts over time to assess trends and growth in video popularity |
Analytics |
| Educational outreach |
Creating video content aimed at teaching specific skills or knowledge to target audiences |
Production |
| Long-form storytelling |
Extensive narratives in video form that allow for detailed exploration of themes and characters |
Basic Concepts |
| Time-based marketing |
Aligning video releases with specific dates or events for relevance in a consumer's calendar |
Marketing |
| Remote production tools |
Technologies enabling video production, especially on-location, without needing large in-person crews |
Equipment |