Year	Designer	Company/Brand	Material	Color	Style	Features	Target Audience	Price Range
1980	Armani	Giorgio Armani	Wool	Navy Blue	Single Breasted	Shoulder Pads	Corporate Executives	$800 - $1200
1981	Yves Saint Laurent	Yves Saint Laurent	Silk Blend	Black	Double Breasted	Wide Lapels	Fashion Forward Women	$1000 - $1500
1982	DKNY	Donna Karan	Cotton Blend	Gray	Two Button	Tailored Fit	Young Professionals	$600 - $900
1983	Calvin Klein	Calvin Klein	Polyester	Charcoal	Relaxed Fit	Minimalist Design	Urban Professionals	$700 - $1100
1984	Hugo Boss	Hugo Boss	Tropical Wool	Light Gray	Double Breasted	Classic Cut	Business Executives	$900 - $1300
1985	Chanel	Chanel	Tweed	Black/White	Structured	Iconic Chanel Look	High Fashion Consumers	$2500 - $4000
1986	Versace	Gianni Versace	Silk	Red	Fitted	Bold Patterns	Socialites	$1500 - $2500
1987	Anne Klein	Anne Klein	Linen	Beige	Classic	Button Up	Everyday Wear	$500 - $800
1988	Issey Miyake	Issey Miyake	Polyester	Turquoise	Avant-Garde	Unique Silhouettes	Artistic Individuals	$1200 - $1800
1989	Moschino	Moschino	Velvet	Black	Playful	Whimsical Details	Fashion Enthusiasts	$700 - $1000
1980	Vivienne Westwood	Vivienne Westwood	Cotton	Red	Tailored	Punk Influence	Alternative Fashion	$800 - $1300
1981	Ralph Lauren	Ralph Lauren	Wool	Navy Blue	Classic	Preppy Style	Upper-Class Consumers	$900 - $1400
1982	Giorgio Armani	Giorgio Armani	Cashmere	Emerald Green	Tailored	Soft Construction	Sophisticated Women	$1200 - $2000
1983	Balenciaga	Balenciaga	Silk	Brown	Boxy	Architectural Design	Fashion Revolutionaries	$1800 - $3000
1984	Fendi	Fendi	Linen	Olive	Casual	Relaxed Fit	Millennials	$700 - $1200
1985	Jean Paul Gaultier	Jean Paul Gaultier	Silk/Polyester	Black	Double Breasted	Futuristic	Bold Individuals	$1500 - $2500
1986	Stella McCartney	Stella McCartney	Cotton	White	Minimalistic	Clean Lines	Eco-Conscious Consumers	$800 - $1300
1987	Dolce & Gabbana	Dolce & Gabbana	Taffeta	Champagne	Satin	Luxury	Affluent Consumers	$2500 - $5000
1988	Bally	Bally	Suede	Dark Brown	Smart Casual	Refined Look	Professionals	$500 - $900
1989	Pierre Cardin	Pierre Cardin	Wool Blend	Black	Structured	Bold Cuts	Fashion Forward Individuals	$600 - $1100
1980	Zara	Zara	Cotton	Light Blue	Fitted	Modern Fit	Casual Wear	$100 - $300
1981	Loewe	Loewe	Leather	Dark Green	Luxury	Handcrafted	High-End Consumers	$1000 - $2500
1982	Kenzo	Kenzo	Silk	Multi-Color	Artistic	Mixed Patterns	Creative Personalities	$800 - $1400
1983	Comme des Garçons	Comme des Garçons	Wool	Black	Layered	Avant-Garde	Individualists	$1500 - $2500
1984	Paul Smith	Paul Smith	Cotton Blend	Navy	Business Casual	English Tailoring	Young Executives	$600 - $900
1985	Max Mara	Max Mara	Alpaca	Gray	Classic	Timeless Style	Professional Women	$700 - $1200
1986	Bottega Veneta	Bottega Veneta	Crafted Leather	Tan	Elegant	Luxury Look	Fashion Aficionados	$2000 - $3000
1987	Christian Dior	Christian Dior	Wool	Black	Tailored Suit	Iconic Style	Luxury Buyers	$1500 - $4000
1988	Van Heusen	Van Heusen	Synthetic	Gray	Business	Easy Care	White Collar Workers	$200 - $400
1989	Brioni	Brioni	Wool	Dark Navy	High-End	Fine Tailoring	Wealthy Consumers	$3000 - $5000
1980	Etro	Etro	Silk	Bright Yellow	Patterned	Bohemian	Creative Professionals	$1000 - $2000
1981	Lands' End	Lands' End	Cotton	Khaki	Casual	Practical Design	Middle-Class Families	$50 - $150
1982	J.Crew	J.Crew	Linen	Mint Green	Classic	Preppy	Young Adults	$100 - $300
1983	Abercrombie & Fitch	Abercrombie & Fitch	Cotton	Beige	Laid-Back	Casual Vintage	Teens	$50 - $100
1984	Express	Express	Polyester	Black	Fashionable	Trendy	Young Adults	$40 - $80
1985	Gap	Gap	Cotton	Navy	Casual	Timeless Fit	Casual Wear	$30 - $70
1986	Banana Republic	Banana Republic	Silk/Wool Blend	Burgundy	Chic Casual	Urban Look	Young Professionals	$80 - $160
1987	Perry Ellis	Perry Ellis	Wool	Chocolate Brown	Fashionable	Smart Casual	Fashion Lovers	$70 - $150
1988	Chaps	Chaps	Cotton	Light Gray	Casual	Street Style	Teens/Young Adults	$50 - $100
1989	GAP Classics	GAP Classics	Cotton	Off-White	Classic	Comfort Fit	Everyday Wear	$40 - $90