Year Designer Company/Brand Material Color Style Features Target Audience Price Range
1980 Armani Giorgio Armani Wool Navy Blue Single Breasted Shoulder Pads Corporate Executives $800 - $1200
1981 Yves Saint Laurent Yves Saint Laurent Silk Blend Black Double Breasted Wide Lapels Fashion Forward Women $1000 - $1500
1982 DKNY Donna Karan Cotton Blend Gray Two Button Tailored Fit Young Professionals $600 - $900
1983 Calvin Klein Calvin Klein Polyester Charcoal Relaxed Fit Minimalist Design Urban Professionals $700 - $1100
1984 Hugo Boss Hugo Boss Tropical Wool Light Gray Double Breasted Classic Cut Business Executives $900 - $1300
1985 Chanel Chanel Tweed Black/White Structured Iconic Chanel Look High Fashion Consumers $2500 - $4000
1986 Versace Gianni Versace Silk Red Fitted Bold Patterns Socialites $1500 - $2500
1987 Anne Klein Anne Klein Linen Beige Classic Button Up Everyday Wear $500 - $800
1988 Issey Miyake Issey Miyake Polyester Turquoise Avant-Garde Unique Silhouettes Artistic Individuals $1200 - $1800
1989 Moschino Moschino Velvet Black Playful Whimsical Details Fashion Enthusiasts $700 - $1000
1980 Vivienne Westwood Vivienne Westwood Cotton Red Tailored Punk Influence Alternative Fashion $800 - $1300
1981 Ralph Lauren Ralph Lauren Wool Navy Blue Classic Preppy Style Upper-Class Consumers $900 - $1400
1982 Giorgio Armani Giorgio Armani Cashmere Emerald Green Tailored Soft Construction Sophisticated Women $1200 - $2000
1983 Balenciaga Balenciaga Silk Brown Boxy Architectural Design Fashion Revolutionaries $1800 - $3000
1984 Fendi Fendi Linen Olive Casual Relaxed Fit Millennials $700 - $1200
1985 Jean Paul Gaultier Jean Paul Gaultier Silk/Polyester Black Double Breasted Futuristic Bold Individuals $1500 - $2500
1986 Stella McCartney Stella McCartney Cotton White Minimalistic Clean Lines Eco-Conscious Consumers $800 - $1300
1987 Dolce & Gabbana Dolce & Gabbana Taffeta Champagne Satin Luxury Affluent Consumers $2500 - $5000
1988 Bally Bally Suede Dark Brown Smart Casual Refined Look Professionals $500 - $900
1989 Pierre Cardin Pierre Cardin Wool Blend Black Structured Bold Cuts Fashion Forward Individuals $600 - $1100
1980 Zara Zara Cotton Light Blue Fitted Modern Fit Casual Wear $100 - $300
1981 Loewe Loewe Leather Dark Green Luxury Handcrafted High-End Consumers $1000 - $2500
1982 Kenzo Kenzo Silk Multi-Color Artistic Mixed Patterns Creative Personalities $800 - $1400
1983 Comme des Garçons Comme des Garçons Wool Black Layered Avant-Garde Individualists $1500 - $2500
1984 Paul Smith Paul Smith Cotton Blend Navy Business Casual English Tailoring Young Executives $600 - $900
1985 Max Mara Max Mara Alpaca Gray Classic Timeless Style Professional Women $700 - $1200
1986 Bottega Veneta Bottega Veneta Crafted Leather Tan Elegant Luxury Look Fashion Aficionados $2000 - $3000
1987 Christian Dior Christian Dior Wool Black Tailored Suit Iconic Style Luxury Buyers $1500 - $4000
1988 Van Heusen Van Heusen Synthetic Gray Business Easy Care White Collar Workers $200 - $400
1989 Brioni Brioni Wool Dark Navy High-End Fine Tailoring Wealthy Consumers $3000 - $5000
1980 Etro Etro Silk Bright Yellow Patterned Bohemian Creative Professionals $1000 - $2000
1981 Lands' End Lands' End Cotton Khaki Casual Practical Design Middle-Class Families $50 - $150
1982 J.Crew J.Crew Linen Mint Green Classic Preppy Young Adults $100 - $300
1983 Abercrombie & Fitch Abercrombie & Fitch Cotton Beige Laid-Back Casual Vintage Teens $50 - $100
1984 Express Express Polyester Black Fashionable Trendy Young Adults $40 - $80
1985 Gap Gap Cotton Navy Casual Timeless Fit Casual Wear $30 - $70
1986 Banana Republic Banana Republic Silk/Wool Blend Burgundy Chic Casual Urban Look Young Professionals $80 - $160
1987 Perry Ellis Perry Ellis Wool Chocolate Brown Fashionable Smart Casual Fashion Lovers $70 - $150
1988 Chaps Chaps Cotton Light Gray Casual Street Style Teens/Young Adults $50 - $100
1989 GAP Classics GAP Classics Cotton Off-White Classic Comfort Fit Everyday Wear $40 - $90